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Sales

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Review

Evvnt's CEO Richard Green discusses their partnership with Site Impact, delivering a new platform for Local Media to advertise events listings and upsells to automate targeted emails.

Sales

Townsquare Media has been using CrowdTangle and realized they might be able to use it for branded content and to drive revenues. Justin Abbot, the leader of the initiative, set-up a meeting to decide …

Case study

Any time a classified manager adds five figure revenues to a live event partnership is a good day. Here are specific pricing, packaging and promotional tactics that scored a home run for both the …

Press release

Wisconsin, July 9, 2018 -  Wehaa, a leading developer of white label platforms, has announced  a partnership the Washington Post to redeploy their NewHomseGuide.com. The new site was …

TOP AD

What's the magic combination to promote a ski resort -

or any trael destination? Brianhead's campaign that included radio, billboards plus programmatic and pay-per-click went off the charts. Find …

Top Ad

A store selling scooters in Denver went from "dormant" advertiser to Top Ad winner for outstanding results in a multi-media campaign sold by Bert Ross at Westword, a City Weekly. Find out how they …

Media Minds

Selling to individual agents has always been problematic for Bay Area News Group. A new initiative by Director of Real Estate, Eric Bloom, however, allows the company to market to agents while …

Sales

Here are the 2014 best sales initiatives.

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Round up:

Learn by example: The hottest categories for selling premium ad units from June's Top Premium Ad Challenge. Here is a list of seven red hot categories we found and campaign examples. Please log-in to …

Checklists

It's difficult to run work from home teams - but not impossible. Large companies are experts at it, but for local media companies with their history of mentor-style training and rigid …

 
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