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Case Studies

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Media Minds

Selling to individual agents has always been problematic for Bay Area News Group. A new initiative by Director of Real Estate, Eric Bloom, however, allows the company to market to agents while …

Case study

Sarah Weiss, events manager at the Denver Post, put on the first Amazing Aging Expo reaching 10,000 people and 150 vendors with an 82% vendor return, working with the VP of sales and the sales …

Categories - Main

Morris Publishing Group's digital services agency, Main Street Digital, launched in 2012. The new company is now generating several million in less than 2 years. Here are lessons from the the first …

Case study

At Utah Business, a successful statewide business magazine owned by MediaOne of Utah, events are an organic part of monthly awards luncheons. This category of events can make $30,000 to $50,000 in …

Case study

Governor's summits, co-sponsored by the governor's office are also referred to by MediaOne of Utah as "capital city events." These are high end, day long conferences on the economy, energy or health …

Case study

Check out this fun contest that gets lots of participation - and opens the door to pitch upsells to digital services and other marketing. This contest involved 32 pizza parlors - but could be larger, …

Review

The Washington Post was one of the first companies to add social media as an upsell to the recruitment category, with 30 Twitter accounts that tweet to channels like #dcadmin, #dcpr, #dceducation, …

A new take on the "best of" concept

Looking for a group contest? Bars Wars is a classic bracket contest that signed up 32 New Orleans bars in a dead heat to see which one was picked as a personal favorite by voters. Advertising …

Best practice

Hubbard Radio's four stations utilize a centralized in-house agency, 2060 Digital, to sell primarily social media services. They now are leaders in this important niche. Here are key components of …

Case study

Draper Media-owned WBOC's digital effort is a stand out for a single market TV group. This case study outlines key components of its' success including agency strategy, the community directory site, …

 
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