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Leadhax takes self-serve real estate ads with programmatic buys

Selling to individual agents has always been problematic for Bay Area News Group. A new initiative by Director of Real Estate, Eric Bloom, however, allows the company to market to agents while letting them order both ads and programmatic delivery self serve. Here's how it works.

Native content program nets Pamplin Media Group $400,000 in two week sales blitz

The INSIDERS, a native advertising program with a unique take on using "experts" for content was introduced by Pamplin Media in 2016, and netted $400,000 from it's first sales blitz led by Mike Blinder. Pricing, packaging, top industries, and location of content are outlined in this "how to"report on the initiative.

27 Templates most used by LocalMediaInsider members

Welcome to the Templates area. This is where where you find worksheets in excel and word that are used by local media around the country, plus, one sheets and brochures to model for your own tools. Below are the top 27 templates most used by LocalMediaInsider members.

How to measure results from native advertising

Are the blind leading the blind when it comes to local native analytics? Not completely. There are a few important results you will want to report from native ads, as well as options for gathering additional analtyics. This report learns from Deseret Digital's Todd Handy, speaking at the Native Advertising Summt and from other programs. Excel-based worksheet included.

Advertiser Guidelines for Native from the Washington Post

Native advertising programs often involve educating advertisers about how these programs work. The Washington Post has included their guidelines on their Brand Connections page. Here's an example.
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This report looks at a dynamic marketing strategy used by the Houston Chronicle product manager, Darrin Davis, to grow sales of self-serve real estate ads by 65%. Included is the new approach to self-serve products, the timing and content of the marketing … more

Case study

The Amazing Adventures expo at the Denver Post yielded 100 booth sales with starting prices at $1,800 for a booth - and … more


Native Advertising, the new hot buzzword for local media executives hunting down new revenue models, may also provide the best mobile ad units.

That is, sponsor posts are a much needed alternative to mobile display ads, and better-suited to a small … more


This report includes basic pricing concepts for native ads, plus examples of pricing from around the country including packages from the Quad City Times, Deseret Digital Media and SpeakEasy. more

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Morris Publishing Group's digital services agency, Main Street Digital, launched in 2012. The new company is now generating several million in less than 2 years. Here are lessons from the the first two years of starting and growing a digital agency with an … more

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Premium ads provide an important digital solution: How to make display ads larger and more interactive than banner ads … more

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MET Resources for Digital Agencies

See all ratings and reviews for fulfillment services endorsed by media companies and used in case studies  at MediaExecsTech.com. 

Channels include:

* Turnkey Fulfillment


* Programmatic networks

* Web dev for customers

... and more!