The hallway and cocktail party circuit at the 2014 Mega-Conference was abuzz primarily with a number of interesting new facts added to the conversation about where newspapers are headed - or should …
Have you started selling political advertising for the 2014 mid-term elections?
The most savvy media organizations are already in the field making contacts to pre-sell political campaigns and take advantage of historic spending levels.
Last week I watched a potential sale go irreversibly south. Here's what happened.
Creative Circle was one of the first firms to implement paywalls. They were added to their CMS platform from the inception of the platform in 2005, which means just about every pay wall option is possible. The company also has some innovative ideas on how to successfully switch from free to paid. Contact Bill Ostendorf at 401-455-1555 for more info.
Sponsoring companies can showcase their information here and get great exposure to decision-makers at a wide range of media companies.
The 2014 political media kit created at the Richmond Times-Dispatch exemplifies new strategies being deployed by print companies to simplify buys and gain market share in this key category. The 2012 version of this kit already pulled in huge dollars and this rock-star update will take advantage of the historic spending levels. Included are the key aspects that make this kit work and a link to the full e-book.
Papa John's in Houston wanted to reach consumers one-to-one, while they were, literally, hungry. By tapping into the Social Compass platform, the brand responded to 250 to 500 Twitter conversations in real time, delivering offers via email. Here's how the campaign works.
A best practice for first year sales people is to provide an annual development plan. This report shows how to create a plan that develops first year billings of $240,000 using a worksheet. The model forecasts a sale a week of $1000 a month in new business. Edit this to reflect your team's own standards and assumptions. Included are notes on best practices, including showing compensation and building in bonus at SOP levels for new contracts.
Recruiting digital hunters is the number one challenge of growing sales organizations. So we surveyed members to find whose hot and whose not as a source for finding digital sales people who succeeded and stayed long term. Here are the top ten best sources.
Top Ads winner for December, Ed-Ventures Grand GiveAway, is a great example of a contest that incorporates a survey to build a highly specialized email list. Here's how the campaign was put together and how the campaign converted many of the 429 leads obtained into post-contest sales.