In an effort to thwart all things wrong with online display ads (banner blindness, interruptive aspects and necessity for impulse-driven incentivization), the industry is moving en masse towards a variety of forms of "native advertising." Here's our attempt to recommend guidelines for local media selling native ads. 
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Creative Circle was one of the first firms to implement paywalls. They were added to their CMS platform from the inception of the platform in 2005, which means just about every pay wall option is possible. The company also has some innovative ideas on how to successfully switch from free to paid. Contact Bill Ostendorf at 401-455-1555 for more info.
Sponsoring companies can showcase their information here and get great exposure to decision-makers at a wide range of media companies.
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WSBT-TV has won the Top Ads award for a campaign it created for C&B Optical that generated 1000 new customers and more than $300,000 in new business using highly targeted banner ads and a text club. Here's how the campaign was put together.
Here is a great idea for hospitals that want to promote a cardiology center and reach out to families: What could be better than a high school sports app with a "ticker" tie in? The hospital benefits from every app promotion and score announced. LocalMediaInsider judges selected this campaign as March's Top Ad Winner. See the campaign here.
Sales of managed social media services are red hot. Businesses need help and local media are uniquely positioned to provide it by leveraging their own competencies. Here's a solid initiative from Federated Interactive, a digital company that works with Federated Media radio group. Included in the case study: staffing, vendors used, pricing, and sales and promotional materials.
Since Google's algorithms changed, customized SEO services are back in demand. OPUBCO's new SEO division, SEOSalesPro, caters to the high end of the SEO market, delivering sophisticated content and link-building strategies to large companies based in the area, and partnering to provide back-end services to agencies and other media.
Here's another way to monetize a category that has been traditionally strong for local print media: By providing back end services to funeral homes, essentially making them partners in selling obituary announcements and daily text alerts for obituary notices, the Houston Herald built a solid new revenue stream and anchored the franchise as an important community service. Here's the full case study:
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