local media insider

LocalMediaInsider's 2014 Top Ads Contest Has Started

Do you and/or your team create great campaigns for your clients? Have some serious digital chops? Then enter your best work by April 15 to be May's Top Ad Winner. Here's the full skinny on what you win, and what we want to see. Knock us out!

Copy this political media kit from the Richmond Times-Dispatch

The 2014 political media kit created at the Richmond Times-Dispatch exemplifies new strategies being deployed by print companies to simplify buys and gain market share in this key category. The 2012 version of this kit already pulled in huge dollars and this rock-star update will take advantage of the historic spending levels. Included are the key aspects that make this kit work and a link to the full e-book.

Papa John's Pizza Houston gets a request for coupon from 52% of Twitter "conversations"

Papa John's in Houston wanted to reach consumers one-to-one, while they were, literally, hungry. By tapping into the Social Compass platform, the brand responded to 250 to 500 Twitter conversations in real time, delivering offers via email. Here's how the campaign works.

Register for Top Ads Training Class

LocalMediaInsider's Top Ads Training class will take place Tuesday, March 25, 1 to 2 p.m. EDT. We'll cover 24 field-tested marketing ideas that helped advertisers grow customer lists, appointments and sales. This training uses real world campaigns from Top Ads Award-winners and other merchant case studies. Just log-in to register! If you are not a member, you are still invited to come with a three week free trial to LocalMediaInsider, so sign up below, and you will return to the registration link. Call 408.892.9815 for more information.

Create a sales development plan for a first year rep

A best practice for managing digital only sales teams is to create one year sales development plan, and use that to establish monthly sales targets. The numerical part of the plan is a monthly …

Most media know that Borrell publishes industry research and produces an important media conference.

But what do media get from this research? And do you need it? LocalMediaInsider delves inside the reports to provide the answers. more

Case study

Check out this fun contest that gets lots of participation - and opens the door to pitch upsells to digital services and other marketing. This contest involved 32 pizza parlors - but could be larger, or reorganized for Best of the Burgers, and? Use your … more


Many digital publishers think of Borrell Associates' data as big picture research, but it can also used strategically by the sales department and even at the tactical level to walk away with more and larger orders from merchants. Attached are some sample … more

A new take on the "best of" concept

Looking for a group contest? Bars Wars is a classic bracket contest that signed up 32 New Orleans bars in a dead heat to see which one was picked as a personal favorite by voters. Advertising contracts also increased, with the price of entry varying depending … more

Case study

The Republican-American in Waterbury, Connecticut upsells most recruitment ads by placing them in niche networks … more

Special Report

Get a head start on the 2014 political advertising season. With $6 billion in local campaign spending on the table, the … more

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