I've been finding it helpful with clients and members to divide the kinds of revenue available - and their assets - into two buckets: Those driven by traffic and those driven by sales.
That … As 2011 draws to a close, attention tends to focus in around concrete plans and budgets. Here are three larger questions that are harder to tackle mid-year, when budgets and plans have already been … David Castello, COO of Castello Cities Internet, Inc., spoke at the nascent GeoDomain Publishers conference about the future of city.com sites. This interview fleshes out his own plans to build out Nashville.com and his thoughts on partnerships with local media. 
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Creative Circle was one of the first firms to implement paywalls. They were added to their CMS platform from the inception of the platform in 2005, which means just about every pay wall option is possible. The company also has some innovative ideas on how to successfully switch from free to paid. Contact Bill Ostendorf at 401-455-1555 for more info.
Sponsoring companies can showcase their information here and get great exposure to decision-makers at a wide range of media companies.
The National Sales Manager (NSM) will be responsible for two …
The Journal Register Company is seeking a Digital Product and …
Passion for local media? Want to write for this site? We will …
Leading media software development firm is looking for freelance …
Leading media software development firm is looking for freelance …
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Here are four worksheets you can use to calculate your sites current banner ad sales and revenue potential, explained step by step. The were contributed by the Digital Media director for Southern Community Newspapers, with one extra by LMI staff. Every local media selling banner ads should be using these charts.
Here is a list of proven ideas that create high-conversion headlines, and samples of actual headlines with response rates. Use these samples to create high-conversion banner ads that build data collection programs via opt-ins for email, SMS or Facebook likes.
A simple idea for a combining fun and training at a sales meeting or at the end of a training session is to create a jeopardy style game show, in which the winning teams gets Friday off or $25 gift certificates to Starbucks or TraderJoe's. Here is how to set one up in seconds, with sample digital questions.
Sales of a a package of pure digital products and services rolled out this summer at Morris Communications-owned Jacksonville.com. This report looks at the four components of the SoLoMo package; marketing materials; sales strategies; critical vendors and customer support. The program generated immediate interested and about 100 sales across three markets in the first months.
There are still opportunities for local media sites to own travel-based revenue streams, especially given their key advantage: Unique local content. The biggest key is choosing the right third party technology partner and strategy for your market. LMI interviewed a number of sites with travel products business models and available partners for this summary.
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