Alisa Cromer
8/28/10
CEO, Local Media Insider
"Honey, I shrunk the publisher"

When I think of the role of publishers today why am I suddenly reminded of a certain movie about a professor who accidentally shrinks his kids and his neighbor's kids to 1/4 of an inch with an electro-magnetic ray gun?

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Don't overlook the local grocery store
Local independent grocery stories are looking for ways to post coupons online. Visitors also want an easy place to find coupons. Here are two high top performance campaigns in two very different small markets.
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"If we can't lower your auto loan, we'll give you $500"
Georgia's Own Credit Union was looking for a way to stand out in market crowded with larger local banks. WSBTV created a click-to-call mobile campaign with a unique offer that generated 2200 clicks. Here's how the campaign was put together.
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Building a paid membership sports channel
We caught up with Pat Scanlon, Interactive Director of the Pittsburgh Post-Gazette to ask him about sports membership club PG+ now that the site is about nine months old. Scanlon hints at revenues and explains tactics that doubled memberships in the last three months.
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What local advertisers want
If you have not yet surveyed local advertisers to find out what they want from media sales representatives, here are some results from a 2009 Palm Beach Post survey, summarized by Chuck Gerardi, Vice President of Revenue Development.
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KPAX.com delivers for St. Patrick Hospital
Increasingly top performing ad campaigns are less about "ads" than overall marketing strategies. A case in point is the marketing campaigns designed by KPAX online for St.Patrick Hospital. Meeting a variety of the hospital's marketing needs the campaign integrated St.Patrick's inhouse videos and built a popular fundraiser into a city-wide cause. The station also landed a $40,000 mostly online buy, the largest online buy for a television site in the state.
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Review: Here comes the paid press release site
The St. Petersburg Times is launching a new, paid, press release site today that has a lot of potential. Businesses already pay to submit releases to PRWire, and a local service makes even more sense, because of the SEO value. Here's how it works, with images, vendor contacts. more …
Cedar Rapids : Holistic shift to digital yields 60% growth in digital sales
Chris Edwards has been VP of Sales and Customer service at Source Media group for just about one year. So how does a VP level executive with no direct background in media organize multi-media sales organization (broadcast, print and online properties) to achieve 60% year or year digital growth? Here's a case study on his approach. more …
Checklist: Seven ways to realign compensation
Show us the compensation system and we'll predict the behavior of the organization. Building new business models means that compensation has to be realigned. Here are seven best practices in use by sales managers having great success - more than 50% year-to-year increases - in digital selling. more …
Checklist: Nine ways to grow user-generated revenues
User-generated revenues may become the annuity that classifieds used to be. Director of Interactive at the PostGazette.com, Pat Scanlon, is leading the charge: “We’ve neglected this category for 15 years." Here are his top four initiatives that promise to yield at least six figures each, plus five more, with vendors suggested. Understanding this source of new revenues is one key to creating a successful local media business model. more …