local media insider
Part 1

The rise of the Micropolitan Newspaper

This introduction describes how some local newspapers have hidden super powers and why, with input from Gordon Borrell and other local market experts.
Part 3: The rise of the micropolitan newspaper

The miracle in Jackson Hole is not the skiing, but the newspaper

The third in a multi-part series on the hidden powers of micropolitan newspapers features the Jackson Hole News & Guide and how focusing on content and audience has helped them to succeed.
Part 3

Conclusion: The rise of the micropolitan newspaper

As the internet continues to chip away at local print ad dollars, one micropolitan newspaper began to grow in 2019. After years of flat revenues, publisher Mark Guerringue gives his take on what has changed.
Case Study

Vail Daily shows how Swift Communications built a chain of small resort-town newspapers

The third in a multi-part series on the hidden powers of micropolitan newspapers features Swift Communications and how their group of newspapers focuses on local.
The rise of the Micropolitan newspaper

Part 2: APG's daily start-up took industry watchers by surprise

For shere gumption, no other newspaper company quite compares with Adams Publishing Group (APG9: Founded as recently as 2014, the company has acquired more 20 dailies and 155 non-dailies since then. In 2019, it launched a start up daily in rural Idaho.

Google introduced its first live Subscribe with Google newspaper partnership with the Miami Herald at the 2019 Mega Conference. Some publishers were skeptical. We love it. Here is why. more

Case Study

Wehaa has created a new set of tools allowing local media to offer marketing to a new group: furniture stores. This … more


For Local Media, adding targeted email via a third provider such as Site Impact can augment the ability to advertise for local political candidates. more


We brought back the top ad award for this clever campaign by Amplified Media that rotates retail inventory through the banner ad using feedless technology. more


NewsGuardTech.com, the most promising of the initiatives to combat fake news, is now live with a team of "analysts" that have reviewed and rated about 2,000 media sites. more

Part 1

The most innovative initiatives at the 2019 Mega Conference were dominated by the increasingly massive survivors of the … more

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MET Resources for Digital Agencies

See all ratings and reviews for fulfillment services endorsed by media companies and used in case studies  at MediaExecsTech.com. 

Channels include:

* Turnkey Fulfillment


* Programmatic networks

* Web dev for customers

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