local media insider

27 Templates most used by LocalMediaInsider members

Welcome to the Templates area. This is where where you find worksheets in excel and word that are used by local media around the country, plus, one sheets and brochures to model for your own tools. Below are the top 27 templates most used by LocalMediaInsider members.

Templates

Most recent

Brand Insights from Wave2Media

A simple planning guide can simplify the process for families to place obituaries, and funeral homes to help them. Here's a real world example from Bay Area News Group, with a break down of what to …

Example

Merchants are more interested than ever before in ROI. In fact, a BIA Kesley survey shows they are planning to increase spending in digital marketing, but in fewer channels - keeping those that show …

Best Practices

Whether or not to sell Google AdWords was hardly a question at the 2013 Digital Agency Summit, produced by BIA/Kelsey and LocalMedia Association.

The majority of media leaders speaking in the …

Case Studies

Company: Chattanooga Times Free Press

Market: Chattanooga, TN Key Executives: Jason Taylor, President; Angela Doggett, Marketing Events manager; and Lyndsi Sebastian, Marketing …

Case study

Summary: The Milwaukee Journal Sentinel's simple launch strategy - a 15% forced-price increase to print subscribers that includes digital, plus a metered model for online-only subscribers - uses a …

White Paper

Taking full advantage of political advertising requires a strategic plan. Even broadcast sites with sold-out onair inventory can create more digital inventory and sell new audiences (email, opt-in, …

Best Practices

Just getting started? These ten basic steps to a winning strategy mobile are gleaned from the smartest sellers of mobile advertising in 2012. They boil down product, pricing, packaging, sales teams …

The new metrics:

What numbers are the most successful local media companies tracking - and achieving? The first is an audience dashboard that tracks all new audiences: Facebook, Email, Mobile, Text and Online. …

Conference Roundup

These top recommendations for 2012 were generated  both for - and during - seminars  at American Press Institute's December 2012 revenue conference for small media.  They include …

Media Minds

I've been finding it helpful with clients and members to divide the kinds of revenue available - and their assets - into two buckets: Those driven by traffic and those driven by sales.

That …

 
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