local media insider

The Tennessean's inhouse ad agency earns $2.6 milllion

Chris Ferhmann reinvents the ad agency for Gannett

Alisa Cromer
Posted 1/22/12

Here's how The Nashville Tennessean created an inhouse agency that billed $2.6 million in 2011, 50% of which was its own media products. Included are personnel issues, required vendors and recommendations for these, and lessons learned.

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