local media insider

New metrics and planning worksheets for 2015

Create clarity by setting targets with advice from Borrell Associates

Posted 10/11/12

Establish reasonable short and mid-range digital targets for 2015 suggested by Borrell Associates. Covers percentage digital revenues, email as share of population, sell-through-rates and CPM, revenue per rep and number of accounts, and businesses touched as share of marketplace. Templates includes two tracking worksheets to use as a starting Point.

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