local media insider
Case study

Social media ads a hit with Chicago Tribune advertisers

Alisa Cromer
Posted 5/16/12

What's an inexpensive, effective way to allow advertisers to post and update content directly on your local media site without crossing the line between news and advertising? These new ad units that allow advertisers to update information via Facebook or Twitter are yielding outstanding CTR's - three times higher than regular banner ads. Here is the case study, results, pricing and contacts.

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