local media insider

Houston Chronicle increases self-serve real estate ads by 65% in two years

Here's how to do it from product manager, MyAgentAds, Darrin Davis

Posted 2/24/15

This report looks at a dynamic marketing strategy used by the Houston Chronicle product manager, Darrin Davis, to grow sales of self-serve real estate ads by 65%. Included is the new approach to self-serve products, the timing and content of the marketing e-mail and what offers worked best.

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