Train your teams by sharing campaign results

Response rates for various offers, industry categories and areas of the site are more than "good to know." They are cash in the bank for sales people who use them to close more deals. But because the information comes from a variety of sources, these case studies are difficult to acquire and share with the team.

To start your own program of sharing results, cut and past the document below. Remember: This is not meant just to tout success (although that is a by-product) but to train sales people and designers how to create successful campaigns, and give them confidence in coaching their clients.

Here's the format:

1. Name of customer:

2. Challenge :

______________________________________________________________

3. Strategy:

Offer or headline__________________________________

What was the buy (what channels, what ammount) _________________________________

Please attach sample images.

4. Response rates in click-through inquiries (number and %) __________________________

5. Conversions (sales, emails, phone calls)____________________________

Lessons learned_____________________________________________________

Don't forget to share your successes with Local Media Insider; if you have a great case study please send an email to alisacromer@gmail.com.

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