local media insider
Case study

Red Wing Publishing's new agency Big Fish Digital uses three-step process to develop customers

Find top vendors used behind the scenes and why

Alisa Cromer
Posted 7/2/13

Red Wing Publishing in Minneapolis, Minnesota, publishes 10 community newspapers. Its new full-service agency model, Big Fish Digital, has put together a winning team of vendors. Learn from their experience of hiring the key executive, selecting the vendor mix, the pricing and packaging strategies, and products that have highest need and are most profitable. The full case study is below.

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