Back to basics means a healthy sales department that can "block and tackle" to increase digital revenues. Here are 15 basic steps from Robert Granfeldt, VP Digital Media, Southern Community Newspapers, based in Georgia, who recently executed an 85% year over year gain in 2011. Included are four worksheets to calculate a relaistic assessment of your site sales - and sales reps contributions - plus metrics for pricing your site that show its full potential. More »