How content Marketing drives 50% sales growth at Vendasta
Canadian company takes it's own marketing medicine
Products: White label turnkey solutions for SMB marketing
Location: Saskatoon, Canada
Core Team: Brendan King, CEO; George Leith, CRO, Jeff Tomlin, CMO,
Founded: 2008
Projected 2017 Revenues: $30 million
Through partnering agencies and media resellers Vendasta sells turnkey digital marketing for small businesses. With 50% year over year growth for the last three years, projected sales for 2017 are $30 million and the compnay was named one of the top 500 fastest growing companies in Canada by Canadian Business Magazine.
The marketing engine generates 1,000 to 2,000 leads a month, and serves 1,100 media partners.
So how did they do it? A sophisticated marketing organization connects customer information to content creation and distribution.
To find out what local media companies lcan learn from this success story, READ THE WHOLE CASE STUDY HERE.
