What will you wish you knew before you started an in-house ad agency? Here are eleven lessons learned in the street by Kingsport Times-News VP and publisher, Keith Wilson. If you are embarking down this road, print and post!
more
Alisa Cromer
|
3/9/12
|
Everything you want to know about seasonal deals stores: The top four revenue producers, top selling themed-store, examples of great offline promotions, complete calendar, with revenue numbers attached. This report is all you need to create a calendar or seasonal stores that increases monthly revenues by 30 to 40%.
more
Alisa Cromer
|
3/13/12
|
What does it take for digital sales representatives to be up-to-speed? A constant learning environment. This report aoutlines a roadmap for transformative results. Included are links to on-site resources free to members.
more
Alisa Cromer
|
7/7/10
|
Here is step by step list of “How to” start a real estate brokerage inside your company, primarily using the experience of Brent Low, CEO of MediaOne Utah, whose brokerage was founded in 2009 and is currently generating 3 million plus in commissions per year. Included: How to join the MLS, what to know about the Board of Realtors, who to hire, key components of the business plan, when and what secondary revenue streams to add. Please log in.
more
Alisa Cromer
|
4/26/11
|
Just getting started? These ten basic steps to a winning strategy mobile are gleaned from the smartest sellers of mobile advertising in 2012. They boil down product, pricing, packaging, sales teams and target accounts, and partnerships. A lot of moving pieces, but this is what makes good programs work.
more
Alisa Cromer
|
4/11/12
|
Flash deal stores are adding $50,000 to $112,0000 from short-term promotions. Here is a list of 10 takeaways from top-selling deal stores around the U.S., including the winning formula, as well as tricks to increased revenues culled from dozens of examples in SecondStreet Media's Promotions Lab.
more
Alisa Cromer
|
7/30/13
|
Maryam Banikarim, CMO, Gannett Corp Inc, is in charge of helping transform a local media company its 83 daily newspapers, 23 TV stations, and digital media assets that include PointRoll, ShopLocal and CareerBuilder. Hired in 2011 to help the multibillion-dollar company tell its story of transformation, she shared these nine powerful ideas that transform companies at the 2012 LocalOnlineAdvertising Conference.
more
Alisa Cromer
|
4/4/12
|
Here are LocalMediaInsider's top ten innovations for local media companies building digital revenues in 2011.
more
Alisa Cromer
|
5/10/11
|
Second Street Media's Deadline Deal has dozens of media partners. Here's a checklist of best practices from top-selling deal partners in print, television and radio.
more
Alisa Cromer
|
5/8/11
|
A typical city weekly carries 20 to 60 restuarants a week, and hundreds for a dining guide and a couple of thousand a year. And these are all migrating to digital services. The key to selling restaurants online is to have “the big idea” for the campaign, whether it's digital or broadcast. With digital advertising, however, the every campaign needs to have a great concept. Here is a list of advertising concepts that get results for restaurants.
more
Alisa Cromer
|
7/18/10
|