MediaProwler, a company formed by the Washington Suburban Press Network, was named one of the fasted growing private companies by Inc. Magazine in 2011. Today the association generates $150,000 each month in email marketing list rentals and services for advertisers across the U.S. Here's how the company put together its program, including acquiring opt-in lists, rental policies, pricing and packaging, and partnership opportunities for other media groups. more

One dramatic tactic to focus the sales effort on year-over-year increases is the use of travel incentive programs - that is, awarding trips to advertisers in return for meeting specific spending targets. The total pay-off in increased sales is well into six figures at Hudson Valley Media Group. Here's how the program works. more

Create a Bridal Expo that trumps the out-of-market competition using the media company's natural advantages. Based on a 150 booth event produced by the Chattanooga Times Free Press, this case study details event from start to finish, including categories for vendor prospects, how to select a venue, which sponsors you will need to succeed, keys to great entertainment, why vendors sign on the spot, how to organize staffing, a complete day before and day of checklist, vendor package and contract, booth space diagram, how sales are organized and the secret sauce to make your event turn booth vendors into long term customers. more

Since the Financial Times web site FT.com, switched to a metered-access model, sales and traffic are up. Here is a closer look at how the model works. more

LeDevoir.com is arguably the top performer among city and regional paid access sites with additional online only sales of 9.4%, well above the typical 2 to 3% range of most U.S. paid access sites. An interview with Publisher Bernard Descotaux tries to pinpoint the secrets to its success. more

The nine zoned UGC sites of The Denver Post's YourHub bring new SMB advertisers as well as volunteer contributors who cover the stories the Post's severely-downsized staff can't tackle. Here's how the model works, including more

Sun Media Corp. is Canada's largest publisher of tabloids and community publications. In two years, it increased its sell-through rate of display advertising for four top websites to more than 80 percent, and increased prices from below $5 to $22 CPM. Here is an a breakdown of how the effort, led by Michael Christensen, ramped up digital sales. more

Creating $25,000 in profits from a spur of the moment editorial project requires a nimble company, good idea, and sometimes as in this case, a great third party that did much of the work. This case study on a turnkey Breast Cancer Awareness promotion also shows some great sales chops using simple web-based tools to turn on a dime. more

NewOrleans.com shifted its business model in 2011 to a purely tourist-oriented site and a transactional business model. This case study looks at the history of the site and current strategy, with resources and lessons learned. more

Shycast, a provider of large scale contest software (apartments.com is a client) is entering the local marketplace. As "proof of concept" it launched the Shop Local Video Contest in its hometown, Princeton. Here's how the contest works. more