Sarah Weiss, events manager at the Denver Post, put on the first Amazing Aging Expo reaching 10,000 people and 150 vendors with an 82% vendor return, working with the VP of sales and the sales department. Here's how the event was put together. Please log-in to see the full report. more

At Utah Business, a successful statewide business magazine owned by MediaOne of Utah, events are an organic part of monthly awards luncheons. This category of events can make $30,000 to $50,000 in profits per banquet. Here's the formula at Utah Business' successful program. more

Governor's summits, co-sponsored by the governor's office are also referred to by MediaOne of Utah as "capital city events." These are high end, day long conferences on the economy, energy or health that may have just 1,500 attendees with sponsorships that can yield more than six figures for the day, according to LMI estimates. These events are one of the simplest and highest margin to produce. Here's an outline of an event and how to put one together. Please log in to see the report. more

The wedding franchise is a multi-million marketplace in most towns and cities - and in many cases up for grabs as new promoters, media and verticals get into the race for dollars. This 20 page report shows examples of the five core strategies local media need to win the category, and how to put them together. Included are the strategies from companies who have won their weddings and now operate six figure per market franchises. more

We reviewed dozens of well established Restaurant Weeks from around the country to come up with this list of Twelve Ways to build Restaurant Week revenues. Learn from the best from around the country, with examples, screen shots, downloads and summaries of useful trends.Just a few of these ideas could double traffic and revenues. Included are ways to improve the quality of the brand, sell more sponsorships; create tiered packaging, contests that dove tail with your event goals, and many more field-tested strategies. more

From San Diego to New York City, every large market has a resturant week promotion. However many small markets are also launching this event which is relatively easy to produce and ideal for a small staff. Unlike a "Taste of" event in a conference center, Restaurant Week leverages the community. The promoters do not have to pay for and staff a venue and restaurants are happy to have the foot traffic inside their own establishments. Civic organizations will also help sell and co-promote what is perceived as a community service. There are also side benefits: The media builds good will with the restaurant community, shows restaurants the power of the media's advertising, and develops a "foot in the door" for longer term marketing relationships. Below are two case studies of small newspapers whose first restaurant week was well worth the effort; how they created the week on a shoe string, and how it fits into their longer term strategy. Included is a check list for launching an restaurant week in your market. more

Wedding contests collect highly valuable and hard-to-find names of current brides and are especially valuable  to expo producers and local merchants.  Contests also can provide content for … more

Company: Chattanooga Times Free Press Market: Chattanooga, TN Key Executives: Jason Taylor, President; Angela Doggett, Marketing Events manager; and Lyndsi Sebastian, Marketing … more

Create a Bridal Expo that trumps the out-of-market competition using the media company's natural advantages. Based on a 150 booth event produced by the Chattanooga Times Free Press, this case study details event from start to finish, including categories for vendor prospects, how to select a venue, which sponsors you will need to succeed, keys to great entertainment, why vendors sign on the spot, how to organize staffing, a complete day before and day of checklist, vendor package and contract, booth space diagram, how sales are organized and the secret sauce to make your event turn booth vendors into long term customers. more

Local media sites looking for a hyper-local ticketing partner should take a look at TicketLeap. TicketLeap offers DIY ticketing to local event promoters, charging a revenue share of $1 to $2 per ticket, paid by the promoter or passed through to the purchaser. more