Just getting started? These ten basic steps to a winning strategy mobile are gleaned from the smartest sellers of mobile advertising in 2012. They boil down product, pricing, packaging, sales teams and target accounts, and partnerships. A lot of moving pieces, but this is what makes good programs work. more

Second Street Media selected two newspapers and one television station to share their best practices for gaining more revenues from their daily deals. Included is insight from KY3.com television site's top digital executive, Kent Olglesby in Missouri; Kelly Klein, director of sales at STLtoday.com, owned by the St. Louis Post Dispatch; and Courtney Caldwell, Digital Sales Manager of the Statesboro Herald in Georgia. Here is a summary from the webinar presented to Second Street's partnering media companies. more

Second Street Media's Deadline Deal has dozens of media partners. Here's a checklist of best practices from top-selling deal partners in print, television and radio. more

What numbers are the most successful local media companies tracking - and achieving? The first is an audience dashboard that tracks all new audiences: Facebook, Email, Mobile, Text and Online. However these dashboards are almost too big to allow managers to focus in on what's important. Key metrics allow your teams to track both against short term targets and long range, transformative goals. This report gives you a start by showing a few that should be on the new dashboard, worksheets included. more

Taking full advantage of political advertising requires a strategic plan. Even broadcast sites with sold-out onair inventory can create more digital inventory and sell new audiences (email, opt-in, etc.) via partnerships. This white paper gives a step-by-step go-to-market battle strategy, and a worksheet to create a political advertising plan. Included are case studies from two local media companies who have successfully ramped up revenues and and a slide deck of statistics to use in competitive messaging. Get ready for the 2014 political season. more