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There are a variety of weather maps available for small media sites. In response to a reader question, we did a quick comparison of the options, looking at major functions, price, ability to place ads and keep a local brand. A couple of winners emerge. more
Local television station WJBF-TV in Augusta, Georgia had a unique challenge, a local Ferguson Kitchens volunteered to do an Extreme Kitchen MakeOver, but had no funds to pay for advertising. more
Dallas-based Rev up launched its first Local Proud discount site in partnership with WKBW television in Buffalo and is actively seeking media partners in Dallas. The program uses a green "couponless coupon" theme and ties in with the shop local movement. National brands are not targeted. more
Long Island Radio Group shifted its business model to build a standalone coupon site, yourli.com. Here's their formula and lessons learned from this transformational initiative, winner of a Borrell Associates 2010 Innovation Award. more
Local television station WJBF-TV in Augusta, Georgia had a unique challenge. Ferguson Kitchens, a supplier of kitchen products with a retail location, approached the station with an idea for donating services for an Extreme Kitchen Make-over contest, but had no advertising budget. Here's how they did it. more
A 2010 study by ItzBelden and Local Media Insider shows some newspapers gained $20,000 to $200,000 in new revenues by charging for access. Find out which newspapers are succeeding and why. more
Freedom Communications used Blinder and Associates to generate $1.3 million in new local business in eight weeks. Find out what made the drive successful in Victoville, the market with the highest revenue increases. more
Find out how three television web sites penetrate the local advertising market by converting their "Best of" contest into annual programs. more
As newspapers and other local online media battle for dominance in their communities, obituaries hold a special place. Tributes.com has a new model, and television sites are capitalizing. more
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