There are a variety of weather maps available for small media sites. In response to a reader question, we did a quick comparison of the options, looking at major functions, price, ability to place ads and keep a local brand. A couple of winners emerge.
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Local television station WJBF-TV in Augusta, Georgia had a unique challenge, a local Ferguson Kitchens volunteered to do an Extreme Kitchen MakeOver, but had no funds to pay for advertising.
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Alisa Cromer
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4/21/10
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Dallas-based Rev up launched its first Local Proud discount site in partnership with WKBW television in Buffalo and is actively seeking media partners in Dallas. The program uses a green "couponless coupon" theme and ties in with the shop local movement. National brands are not targeted.
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Alisa Cromer
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4/9/10
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Long Island Radio Group shifted its business model to build a standalone coupon site, yourli.com. Here's their formula and lessons learned from this transformational initiative, winner of a Borrell Associates 2010 Innovation Award.
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Alisa Cromer
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3/23/10
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Local television station WJBF-TV in Augusta, Georgia had a unique challenge. Ferguson Kitchens, a supplier of kitchen products with a retail location, approached the station with an idea for donating services for an Extreme Kitchen Make-over contest, but had no advertising budget. Here's how they did it.
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Alisa Cromer
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3/5/10
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A 2010 study by ItzBelden and Local Media Insider shows some newspapers gained $20,000 to $200,000 in new revenues by charging for access. Find out which newspapers are succeeding and why.
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Alisa Cromer
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2/26/10
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Freedom Communications used Blinder and Associates to generate $1.3 million in new local business in eight weeks. Find out what made the drive successful in Victoville, the market with the highest revenue increases.
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Alisa Cromer
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2/26/10
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Find out how three television web sites penetrate the local advertising market by converting their "Best of" contest into annual programs.
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Alisa Cromer
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2/26/10
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As newspapers and other local online media battle for dominance in their communities, obituaries hold a special place. Tributes.com has a new model, and television sites are capitalizing.
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Alisa Cromer
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2/26/10
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