Super-blog manager Deb Markham makes finding and keeping a stable of free bloggers look easy. The online community producer or HamptonRoads.com at the Virginian-Pilot newspaper, Markham developed 35 to 40 community bloggers posting about a dozen items a day on the site. Topics range from religious to political to bar stories and the bloggers are equally diverse. Here are her top ten tips. more

Long Island Radio Group shifted its business model to build a standalone coupon site, yourli.com. Here's their formula and lessons learned from this transformational initiative, winner of a Borrell Associates 2010 Innovation Award. more

Mobile devices have overtaken computers as the device most used to deliver the internet and internet ad revenues are moving in the same direction. In 2010, Clyde Bentley, professor at the Reynolds Journalism Insititute created this quick and dirty timeline to win with mobile. Was he right? more

Newcap Radio in Alberta, Canada created a hockey pool contest among 31 radio station sites. The Ford Hockey Pool generated $75,000 in new revenues and attracted 2250 entrants. Here's how it works. more

YellowBook.com is doubled 2009 online sales to $400 million in 2010. Since yellow page companies had a head-start on other media in transforming their companies lessons learned are relevant to all media types. At Borrell Associates Local Online Advertising conference, Patrick Marshall, Chief New Media officer, gave nine keys to their success. more

Ad-building software is becoming simpler and more powerful. One robust ad platform is Impact Engine. Publishers can create a number of exotic ads such as peel downs and floaters, plus develop more

This platform comes with an extensive video ad library and editing tools. more

Local television station WJBF-TV in Augusta, Georgia had a unique challenge. Ferguson Kitchens, a supplier of kitchen products with a retail location, approached the station with an idea for donating services for an Extreme Kitchen Make-over contest, but had no advertising budget. Here's how they did it. more

User-generated video news is difficult to get. KXJB television in North Dakota found a way to engage hundreds of viewers in submitting photos and videos. Their site, valleynewslive.com, partners with younews.com to allow citizen journalists to submit videos of weather conditions nearby. more