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One media executive in Omaha, Nebraska is challenging Groupon's dominance in his hometown. Pat Lazure, president of World Herald Interactive, has a late start with just 36 daily deals under the corporate belt. But the same deals are selling as many vouchers with his program as they have with Groupon's and his daily grosse revenues from the program are averaging $3000 so far. Here's a step by step of his month old daily deal launch, including new metrics, revenue projections and his insights about running the program. more
Concerned about sustaining the daily pace and organizational strain of a daily deal program? What about a weekly deal? DiscoverSD.com's Insider Hook Up does exactly that. After five weeks of a weekly "deal" the program is a solid home run, in spite of having Groupon, Living Social and SignonSandiego.com - all major daily deal players, in its market. Here's how the site carefully differentiated itself, acquired great deals, established a brand and scored a profit in just 5 weeks. (Note: This site was acquired by San Diego Union-Tribune in early 2011) more
Rules for having a great daily deal launch are quickly emerging, and here is our list of cutting edge best practices compiled from interviews with Deal Current President and Co-Founder Patrick Dillon and from case studies in the market. more
The Bangor Daily News' newly consolidated sales team retrained and launched its digital sales using a step-by-step approach starting with simple SOV packages, and "sold out" the first 20 packages in two weeks. Here's how the team, which included Online Sales Manager, Nicole Stevens, and Consultant, Jane Bogue, put the initiative to work. more
We took a look at a well established stand alone local sports site that is generating $40,000 a year in Brazos Valley Texas. The editorial formula relies on extensive coverage of university teams. Here are the basic elements of the site, Aggie Sports, and revenue sources. more
The St. Petersburg Times is launching a new, paid, press release site today that has a lot of potential. Businesses already pay to submit releases to PRWire, and a local service makes even more sense, because of the SEO value. Here's how it works, with images, vendor contacts. more
Chris Edwards, VP of Sales and Customer service at Source Media group, had no direct background in media. But in 2009, he was tasked with organizing a multi-media sales organization (broadcast, print and online properties) to achieve 60% year or year digital growth. Here's a case study on his approach. more
Show us the compensation system and we'll predict the behavior of the organization. Building new business models means that compensation has to be realigned. Here are seven best practices in use by sales managers having great success - more than 50% year-to-year increases - in digital selling. more
User-generated revenues may become the annuity that classifieds used to be. Director of Interactive at the PostGazette.com, Pat Scanlon, is leading the charge: “We’ve neglected this category for 15 years." Here are his top four initiatives that promise to yield at least six figures each, plus five more, with vendors suggested. Understanding this source of new revenues is one key to creating a successful local media business model. more
Update: LCE's E-commerce banners are now being marketed directly to Facebook users, rather than media companies. more
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