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2010 Itz Belden Paid Access Practices and Profiles Report: Four take-aways
A 2010 study by ItzBelden and Local Media Insider shows some newspapers gained $20,000 to $200,000 in new revenues by charging for access. Find out which newspapers are succeeding and why. more
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How sales consultants create revenues in five steps
Freedom Communications used Blinder and Associates to generate $1.3 million in new local business in eight weeks. Find out what made the drive successful in Victoville, the market with the highest revenue increases. more
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A-list winners participate in "register-to-win" contests... and keep the data collected. This shows a contest promotion on the home page of WRTV in Indiannapolis.
Creating long term revenue from Best of Contests: How McGraw-Hill's broadcast sites gained 100 new long term advertisers
Find out how three television web sites penetrate the local advertising market by converting their "Best of" contest into annual programs. more
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Tributes leads broadcasters into the obituary business
As newspapers and other local online media battle for dominance in their communities, obituaries hold a special place. Tributes.com has a new model, and television sites are capitalizing. more
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