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574 results total, viewing 511 - 520
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More questions are popping up about selling local social media services such as Facebook.
Even though Facebook sells advertising, reselling is providing a service and has lower margins. This brings up the core issue of what business are we in? What is an appropriate margin? Why are we building our competitors income?
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7/12/10
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Second Street Media's Deadline Deal has dozens of media partners. Here's a checklist of best practices from top-selling deal partners in print, television and radio.
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Alisa Cromer
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5/8/11
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Dallas Morning News' latest foray into digital agency services, DMNmedia Connect, relies on a partnership with AdTaxi for audience extension, email, and other services. So far the results have been outstanding, tracking annual revenues somewhere above $500,000 according to LMI estimates, while still in its first year. This report shows how the partnership works, including go to market strategies,revenue results and lessons learned.
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Alisa Cromer
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9/5/13
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Gannet-owned Shreveportimes.com has three or four local online initiatives a year. These have to be chosen carefully and tested for interest from the marketplace. After talking to potential advertisers, a recipe-based food channel launched with $36,000 in pre-sold sponsorships. Here's how they did it.
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Alisa Cromer
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7/18/10
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Sud Ouest Publicité, a group of five French newspapers, has launched an innvative platform that allows small businesses to deisgn, build and lunched multi-media advertising - all DIY.
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7/29/21
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Can a free paper sell digital subscriptions, and if so, should they? The question is being asked by an increasing number of free weeklies and dailies, as pioneers successful launch paid programs.
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8/8/21
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A typical city weekly carries 20 to 60 restuarants a week, and hundreds for a dining guide and a couple of thousand a year. And these are all migrating to digital services. The key to selling restaurants online is to have “the big idea” for the campaign, whether it's digital or broadcast. With digital advertising, however, the every campaign needs to have a great concept. Here is a list of advertising concepts that get results for restaurants.
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Alisa Cromer
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7/18/10
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The Amazing Adventures expo at the Denver Post yielded 100 booth sales with starting prices at $1,800 for a booth - and opened up a new category for local media producing expos. Sponsors included cities, tour companies, airlines and hotels. Here's how the event was put together.
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Alisa Cromer
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7/1/14
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Knoxnews.com created one of the first efforts by local newspaper companies to sell social media services. Led by Jay Horton, Director of Advertising, the initiative was profitable within six months, with 16 new clients spending an average of $1000 per month. All advertisers upgraded or are buying premium media. Here is a break down of how the new division works.
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Alisa Cromer
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7/16/10
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Many thanks to Creative Circle Media this week for helping us upgrade this site to make it more easily searchable. Here are some of the changes in the navigation bar to help members find what they are looking for:
• There are now eleven topical areas in the top navigation bar, from deals to marketplaces and search to social. It's not perfect (what really is the difference between content, a directory and a marketplace?) but we think you will be able to find what you need a little more easily.
• One addition is "C-Suite," where we will be posting strategies we think C-level executives should be looking at, including a Watchlist of companies that may include broad competitors.
• We also added a couple of "Top Ten" lists, starting with the new category of "Innovations." These are revenue models that are available through technology partnerships (or easily replicable) and which have promising first year revenues. In short, our recommendations for some of the best and overlooked opportunities of the year. We'll be updating this list during the year, so look for new updates in my weekly newsletter.
•The second "Top Ten List" is for case studies and is under-construction. This list is for companies who have executed strategies with extraordinary proficiency, and from whom we are gathering early data on best practices from comp plans to tricks of the trade....coming soon.
•How to's is now composed of all of our "How to" checklists and samples. Samples will have an increasing number of useful tools to copy or simply use, just as the ROI calculator included this week.
•Our new topic, conferences, is a feature many of you asked for, and allows you to keep up with conferences you were not able to travel to, and see dates for upcoming ones.
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5/11/11
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