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574 results total, viewing 541 - 550
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There are four main categories of advertisers that see mobile audience as a huge opportunity. They like the type of person using smart phones, how it positions their brand and the extra functionality. Sell into these red hot categories by knowing what they need from mobile, with tips from Derrick DeCarlo, Director of Digital Strategy for LSN Mobile.
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Alisa Cromer
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4/11/12
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Since this week we have a number of reports on mobile, i thought I'd share a few insights from the recent NAA conference.
One of the most interesting slides at the recent 2012 NAA Conference is a map that shows the geographic location of mobile readers of the Denver Post.
Apparently large numbers of folks are …
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4/11/12
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This site looks at practical ways to increase digital revenues. But one tricky issue is how to really measure success. Is success based on whole dollar increases of digital initiatives? A higher percentage of digital compared to legacy sales? Are there other qualitative factors we should be looking at: Share of market, share of customer, retention rates, turnover?
Yes, yes, and yes. But it is nearly impossible to accurately track a key factor that multiplies revenue: Advertiser engagement. One complaint I hear most from local sales managers is that their staff fails to conduct a thorough needs analysis that gets to the heart of the advertiser's challenge.
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7/25/10
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What happens when 300 local newspaper publishers are required to personally ask their ten top advertisers the same questions? The answers inform strategies and sales pitches, and help transform leadership. Here is how the project worked, and the answers they got back.
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Alisa Cromer
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7/6/11
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Lee Enterprises successfully launched paid access at its first six small properties, and is now launching companywide. At the 2012 MediaXChange, Susanna Frank, VP Audience, showed how the launch was put together, with samples of audience analysis, creative, pricing, and results, using a discounted "opt-in" for print subscribers, and the metered model to convert digital-only users.
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Alisa Cromer
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7/5/12
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BuzzBoard, created by vSplash, is a 'game changer' for sales people, according to Richard Cowan, Digital Sales Manager, 435Digital, the interactive agency of the Chicago Tribune. Another media confirms $585,000 in sales closed during the beta test. Here's step by step how the tool works, including the key advantages and best practices.
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Alisa Cromer
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10/9/13
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Kirk Davis, CEO, Gatehouse Media, is tasked with transforming a group of 300 newspapers many of them in very small cities that sprawl across the east coast of the U.S. What does he think about first? People strategies. Here are ten take-aways from his talk at the SNA/Blinder Revenue Summit, on people: Hiring them, firing them, changing them.
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Alisa Cromer
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7/6/11
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Text alerts are increasingly popular with audiences - especially in areas with extreme weather. Here are key reasons to start-up a text alert program, most popular categories, how to integrate with email, and ways to monetize. Included is a case study on a radio station that signed up, literally half of the population in its county, how to choose a vendor, a recommended vendor, how to sell sponsorships and who is buying them.
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Alisa Cromer
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4/18/12
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Local media companies that dominate their markets and attract millions in advertising dollars often hit a creative block when it comes to marketing their own company.
This is true even for their fastest growing revenue stream - sales of digital products and services - that needs marketing the most.
This may seem counter-intuitive, but it's also true. Here are seven reasons why media fail here - and one dirt simple solution to get a handle on B2B marketing in 2014.
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Alisa Cromer
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10/4/13
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Here are five best practices on using Buzzboard as a selling tool, provided by Richard Cowan, Digital Sales Manager, 435Digital, the interactive agency of the Chicago Tribune. Cowan has 19 sales reps using the tool for small and large accounts, with plans to hire ten more.
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Alisa Cromer
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10/9/13
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