Fewer jobs and lower recruitment ad revenues are affecting sales at most local media companies. By early 2014, 14 of 25 sites surveyed by Borrell were down by an average of 38%. But some companies are out performing, due to the use of a variety of new tools available to help merchants find employees. This is the comprehensive list of services to use, or provide as a service to merchants. more

If you have not yet surveyed local advertisers to find out what they want from media sales representatives, here are some results from a 2009 Palm Beach Post survey, summarized by Chuck Gerardi, Vice President of Revenue Development. more

Here are 21 tried and true tactics that increase incremental revenues from selling Facebook contests. Included are tips for creating sales packages, how to create a quick, cost-efficient contest that delivers top results for merchants, the best way to train teams and more. more

Interested in a "Fan of the Day" promotion? Here's a great one from ABC7 in Los Angeles. This simple Facebook/on-air promotion can also work for radio and print media, however, television has the the most cache. Here's how the contest works. more