Browse
574 results total, viewing 551 - 560
|
Customized shopping sites developed by the Evening Post Publishing Company include elements of business directories, coupon sites and dining guides. Each is a standalone site, but relies heavily on newspaper site promotions. Together four sites generate $400,000 a year, and growing. Here's a close look at ShopBrazos.
more
Alisa Cromer
|
7/30/10
|
|
A big "ah hah!" moment for one local media company came from realizing - and leveraging - huge merchant interest in pay-per-lead and pay-per-sale advertising. This case study from the Dallas Morning News was presented at NAA's MediaExchange, 2012, and includes technology partners used, types of businesses most likely to engage and potential revenues and performance metrics.
more
Alisa Cromer
|
7/10/12
|
|
What do top reps do prior to going on a call? Here's a list of information about the client that top reps find out before each appointment, and the sources they use. It only takes a couple of minutes to be prepared. Better is better.
more
Alisa Cromer
|
7/30/10
|
|
There are a few must-have technologies to grow digital sales that all local media companies should have in their arsenal to do what interactive media does best: targeting and conversion-tracking.
more
Alisa Cromer
|
8/8/10
|
|
Taking full advantage of political advertising requires a strategic plan. Even broadcast sites with sold-out onair inventory can create more digital inventory and sell new audiences (email, opt-in, etc.) via partnerships. This white paper gives a step-by-step go-to-market battle strategy, and a worksheet to create a political advertising plan. Included are case studies from two local media companies who have successfully ramped up revenues and and a slide deck of statistics to use in competitive messaging. Get ready for the 2014 political season.
more
Alisa Cromer
|
5/2/12
|
|
Draper Media-owned WBOC's digital effort is a stand out for a single market TV group. This case study outlines key components of its' success including agency strategy, the community directory site, native advertising that includes on-air segments and personnel organization.
more
Alisa Cromer
|
10/28/13
|
|
One of the most common complaints I hear from digital ad directors is that local sales representatives don’t ask clients the right questions.
Relationship builders like golf are no longer enough to seal an advertising deal. Sales representatives have to have a different kind of conversation.
more
8/2/10
|
|
We almost didn't promote one of this week's reports, "The best versus the rest," taken from a presentation at the Borrell 2012 Local Online Advertising Conference, because it restated some oof what appears to be "the obvious."
However, I have gotten a number of phone calls in the last few weeks from mid-level execs at small and large companies, concerned that very top people in the company are still on the fence about shifting resources to digital as significantly or quickly as they feel is required to keep up.
So we are promoting the report this week on what key initiatives five companies who lead in market share think are most important. A key element in all five "best" companies is that digital leadership at the very top levels is committed, evangelical and backing that commitment with attention and resources.
more
5/17/12
|
|
The INSIDERS, a native advertising program with a unique take on using "experts" for content was introduced by Pamplin Media in 2016, and netted $400,000 from it's first sales blitz led by Mike Blinder. Pricing, packaging, top industries, and location of content are outlined in this "how to"report on the initiative.
more
Alisa Cromer
|
6/11/16
|
|
Selling to individual agents has always been problematic for Bay Area News Group. A new initiative by Director of Real Estate, Eric Bloom, however, allows the company to market to agents while letting them order both ads and programmatic delivery self serve. Here's how it works.
more
Alisa Cromer
|
10/10/16
|
Latest Stories