Here are 21 tried and true tactics that increase incremental revenues from selling Facebook contests. Included are tips for creating sales packages, how to create a quick, cost-efficient contest that delivers top results for merchants, the best way to train teams and more. more

To find best strategies for Facebook brand pages, we surveyed more than 50 Facebook pages from radio, television and newspaper companies who are digital and/or social media leaders, and picked the best examples. This report covers the good, the bad the the ugly for using tabs, creating covers, updating the page, profile pictures, and contesting. more

Local businesses know they need social media and there is intense interest in how to create an audience development and engagement plan. Enter the new "agency-style" Facebook experts and custom-app resellers at local media companies. Early to market with some serious home-runs under its belt is Lee Enterprises. An initiative led by Tim D'Avis, Director of Digital, at Quad-City times and a team of new social media sellers, has garnered 250 customers in six months company-wide, and media sales for single contests in the $5000 to $15,000 range. Here's how they put together their plan, with three fan-building successes in the auto, pizza and casino industries. more

Looking for a contest with multiple sponsors from the salon and beauty industry? Here's a great "makeover" contest that should go in the tool-box. more

Interested in a "Fan of the Day" promotion? Here's a great one from ABC7 in Los Angeles. This simple Facebook/on-air promotion can also work for radio and print media, however, television has the the most cache. Here's how the contest works. more

Local media are deploying larger and more interactive ad units for premium customers. A variety of inexpensive platforms make these ads efficient to build and sell. This report gives a full break down of what's available, strengths and weakness of each and a to-do list to get started selling the new units. Included are the six IAB Rising Stars, social media ads,and how to get into the game. more

Does your company settle for incremental digital growth rather than transformational change?  How do you know if your company is achieving its objective, or running in place?  According … more

Text alerts are increasingly popular with audiences - especially in areas with extreme weather. Here are key reasons to start-up a text alert program, most popular categories, how to integrate with email, and ways to monetize. Included is a case study on a radio station that signed up, literally half of the population in its county, how to choose a vendor, a recommended vendor, how to sell sponsorships and who is buying them. more

Just getting started? These ten basic steps to a winning strategy mobile are gleaned from the smartest sellers of mobile advertising in 2012. They boil down product, pricing, packaging, sales teams and target accounts, and partnerships. A lot of moving pieces, but this is what makes good programs work. more

Maryam Banikarim, CMO, Gannett Corp Inc, is in charge of helping transform a local media company its 83 daily newspapers, 23 TV stations, and digital media assets that include PointRoll, ShopLocal and CareerBuilder. Hired in 2011 to help the multibillion-dollar company tell its story of transformation, she shared these nine powerful ideas that transform companies at the 2012 LocalOnlineAdvertising Conference. more