The new importances of the Google panel, used by 70% of customers directly, rather than going to the website (25%) or from Facebook (4%).  The Q&A on the site are virtually … more

SMBs say that email is their #1 marketing choice (Borrell Associates 2017). Train your sales reps to sell email marketing as a service by identifying these seven … more

Email is still the  #1 source of marketing for SMB´s (Borrell Associates, 2018) and local media are cashing in by selling email marketing as a service. So which is better, … more

In a round of navel inspection at Local Media Association's Digital Revenue Summit, local media leaders from print and television shared what keeps them up at night. One theme was clear: The … more

Gordon Borrell, CEO of Borrell Associates, tells local media leaders that in every local market one media companies is 'gobbling up' share of revenues in a pie that is not getting bigger. 'You better hope that's you,' he said. Here are his ten observations about market leaders and opportunities. more

Who cares that the classified market has disappeared. Here is the case for using new platforms to help real estate agents sell themselves to the neighborhood and obtain new listings. more

One of most important new sources of revenues for content in 2018 may be from podcasts, or more specifically, spoken editions of the news, instantly monetized by a partnership with SpokenLayer. Here are the early results shared by the SF Chronicle at the 2018 Mega Conference. more

Here's an example of how to personalize who sees the registration form and what kind of offer is sent, based on the behavior of the user. Included are results and technology used. more

Here's a list of the best of the new revenue initiatives - and the technology used - from the 2018 Mega Conference. From personalized paywalls to virtual auto shows, from spoken editions to new DIY advertising options, there is better technology and more opportunities for low-cost incremental revenue gains than ever before. more

Here's our list of the best of the new revenue initiatives - and the technology behind them - from the 2018 Mega Conference. From personalized paywalls to virtual auto shows, from spoken editions to new DIY advertising options, there is better technology and more opportunities for low-cost incremental revenue gains than ever before. more