Led by Chris Boyd, VP of product development, The Wall Street Journal gained 25% more revenue from subscriptions between 2017 and 2018 by personalizing readers' paywall and user experience. Here's how they did it. more

Ready to increase obituary revenues using self serve options? Here are ten tips from our most successful publishing partners. Use these tips to secure unbreakable relationships with funeral … more

What is the ideal frequency to send marketing emails to promote Self Serve advertising to SMB´s?   The ideal frequency of B2B marketing emails is as little as monthly, and as high as … more

Five steps to making money from Self-Serve advertising in 60 days   Here are some tips to start making money from self-serve advertising, using the iPublish SMB platform in 60 days. … more

The best days and times to send email marketing to SMB´s   To be short and sweet: The ideal time to send B2B ecommerce marketing emails is 10 a.m on Wednesday. However, there may be … more

Confused about how to start converting your media to personalized offers to customers? GetAdmiral´s CEO, Dan Ran, makes the case that that best way to start building a relationship is to approach ad block users, typically about 20 to 30 percent of newspaper and TV online users, who are not "counted" for advertisers. Why not sign them up to email? Here's how some media do it.       Adblocking reduces newspaper and TV digital ad revenue by 20-30%, but there are a variety of strategies to unlock … more

  Westborough, MA, May 1, 2018 -  iPublish Media, the leader in self-serve advertising for newspapers and other local media, announced that Malcolm McGrory joined … more

Profitability is the major issue for digital executives at local media companies.  It is a tricky situation.  Media executives are transforming companies, but also need to meet … more

It is always encouraging to see media developing new tools, and one of the more clever innovations we saw this year was Ginny, a Facebook messenger bot developed at the Virginia Pilot. more

Report from 2018 StreetFight Summit The 2018 StreetFight Summit in NYC had a number of takeways of interest to local media companies. David Card,  Research Director, presented the … more