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454 results total, viewing 71 - 80
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Some media may think it's too early to begin political advertising. John Kimball of John Kimball Group explains why this is not the case, and how newspapers can play a pivotal role in candidates gaining name recognition through local advertising.
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Alisa Cromer
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4/29/19
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Three new newspaper groups have launched in Top Agent Ads, a platform created by Wehaa. The Top Agent platform allows them to offer hyper-targeting as well as Facebook and Instagram behavioral targeting.
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4/26/19
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Using mail marketing services from Site Impact, local media are now able provide email with relevant demographics for SMB campaigns. Here are seven categories of SMBs that have the highest need for email marketing services, And where to find email lists for your area.
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4/22/19
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Evvnt's CEO Richard Green discusses their partnership with Site Impact, delivering a new platform for Local Media to advertise events listings and upsells to automate targeted emails.
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4/14/19
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Protec Media, a leading developer of advertising, editorial and digital platforms for some of the largest newspapers around the world has selected EType Services as its representative in the United States.
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4/11/19
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Apple News+ launched in April 2019 to provide access to - and sell subscriptions for - premium digital publishers on iPads and iPhones. Here's what you need to know.
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4/5/19
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Townsquare Media has been using CrowdTangle and realized they might be able to use it for branded content and to drive revenues. Justin Abbot, the leader of the initiative, set-up a meeting to decide how it could work.
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4/5/19
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We asked Gordon Borrell, CEO of Borrell & Associates if he learned anything new at his own conference. Here are some of his takeaways.
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4/2/19
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The central question debated at every newspaper conference has remained the same for a decade; What exactly will the new revenue model for local news look like when the dust settles in 5 years? In 13 …
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4/2/19
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Any time a classified manager adds five figure revenues to a live event partnership is a good day. Here are specific pricing, packaging and promotional tactics that scored a home run for both the local media and the promoter.
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3/28/19
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