Newcap Radio in Alberta, Canada created a hockey pool contest among 31 radio station sites. The Ford Hockey Pool generated $75,000 in new revenues and attracted 2250 entrants. Here's how it works. more

YellowBook.com is doubled 2009 online sales to $400 million in 2010. Since yellow page companies had a head-start on other media in transforming their companies lessons learned are relevant to all media types. At Borrell Associates Local Online Advertising conference, Patrick Marshall, Chief New Media officer, gave nine keys to their success. more

Ad-building software is becoming simpler and more powerful. One robust ad platform is Impact Engine. Publishers can create a number of exotic ads such as peel downs and floaters, plus develop more

This platform comes with an extensive video ad library and editing tools. more

Local television station WJBF-TV in Augusta, Georgia had a unique challenge. Ferguson Kitchens, a supplier of kitchen products with a retail location, approached the station with an idea for donating services for an Extreme Kitchen Make-over contest, but had no advertising budget. Here's how they did it. more

User-generated video news is difficult to get. KXJB television in North Dakota found a way to engage hundreds of viewers in submitting photos and videos. Their site, valleynewslive.com, partners with younews.com to allow citizen journalists to submit videos of weather conditions nearby. more

Since the Financial Times web site FT.com, switched to a metered-access model, sales and traffic are up. Here is a closer look at how the model works. more

Shycast, a provider of large scale contest software (apartments.com is a client) is entering the local marketplace. As "proof of concept" it launched the Shop Local Video Contest in its hometown, Princeton. Here's how the contest works. more

Companies like Zope, Townnews and Matchbin and Creative Circle Media Solutions all provide low-cost platforms for local media companies. Here are the key differences between them. more

Not enough mobile users? Revamping the mobile strategy may be in order. Here's how the Detroit Morning News doubled its mobile usage in about six months. more