Yellow page directory companies got a head-start on other media in transforming their companies to interactive media. In particular, YellowBook.com is on track to double 2009 online sales to $400 million in 2010. At Borrell Associates Local Online Advertising conference, Patrick Marshall, Chief New Media officer, gave ten keys to success. more

Straight from the Borrell Associates' 2010 Local Advertising conference, we selected the ten strategic areas that all local media companies need to focus on this year, from search to promotions, from domain name strategies to politics. more

Ever wonder what pure play subscription sites know that local media sites can learn as they begin to charge for access? The new Subscription and Membership Site Benchmark Report, released by Anne Holland, Founder of Marketing Sherpa, yields some insights. Here’s a summary of key take-aways. more

Your media company brand needs to be smart - all the way through. That means not just the sales teams, but everyone from the receptionist to the CFO. If you've winced hearing a new employee ask about "hits," consider handing out a glossary of basic internet terms. We've copied one below for you to use as a starting point. more

What happens when newspapers cut back home delivery days? The best place to look is Detroit, where the Free Press and Detroit news converted to a hybrid model a year ago. Get the update on how it is going so far. more

Find more revenue in local markets means tapping small businesses. But how? Borrell Associates' 2010 Innovator of the year, Fisher Communications has sold 1000 local advertisers on its network hyper-local sites inside its city sites. Here's how they did it. more

How will people adapt to pay walls in small, non-competitive markets? Several newspapers have given it a try for several years. NewPort Daily News, Idaha Post Register and DailyRecordNews all maintain defensive content strategies. Here are the results. more

The Arkansas Democrat-Gazette has long been a poster child for paid access but never generated traffic on the site proportionate to its market position. Here is their unique content strategy that solved the traffic/versus payment trade-off. more

The Columbus Dispatch abandoned paid access in 2005 after seeing insufficient revenue growth and page views. Now the company trying again with a new model. more

A 2010 study by ItzBelden and Local Media Insider shows some newspapers gained $20,000 to $200,000 in new revenues by charging for access. Find out which newspapers are succeeding and why. more