LocalVox turnkey click to publish marketing tools range from listing distribution to email and GPS targeted mobile ads. And they white label. So should your agency partner? Here's an analysis of what this company has and does not have for local media partners. Plus a look through the well-thought out packaging. more

How many local business websites fit on the head of the pin? That is, metaphorically, the first page of Google? Answer: None. This theory, posed by Trevor Sumner, president and co-founder of LocalVox Media, at the 2013 Digital Agency summit caught our attention. So we decided to take a good look. It's an important question: Most searchers (70 to 90% depending on the survey) prefer to select a merchant from the results that show up on the first page and a full 43% click on the first listing (also depending on the survey, of course). We searched a few categories in St. Petersburg, Florida, a medium size city of about 500,000 people with a healthy small business community, to see what happened. more

For media agencies selling findability packages, Local Market Launch offers an up-sell worth considering. Here's what the product and service is, strengths and weaknesses, pricing model and our recommendations. This company is an Editor's Pick. more

The most successful agencies were on hand to share their experiences at the 2013 Digital Agency Summit, produced by BIA/Kelsey and the Local Media Association. Here's a round-up of ten top "take aways" attendees noted at the end of the two days. more

Hubbard Radio's four stations utilize a centralized in-house agency, 2060 Digital, to sell primarily social media services. They now are leaders in this important niche. Here are key components of this model. more

Draper Media-owned WBOC's digital effort is a stand out for a single market TV group. This case study outlines key components of its' success including agency strategy, the community directory site, native advertising that includes on-air segments and personnel organization. more

BuzzBoard, created by vSplash, is a 'game changer' for sales people, according to Richard Cowan, Digital Sales Manager, 435Digital, the interactive agency of the Chicago Tribune. Another media confirms $585,000 in sales closed during the beta test. Here's step by step how the tool works, including the key advantages and best practices. more

Here are five best practices on using Buzzboard as a selling tool, provided by Richard Cowan, Digital Sales Manager, 435Digital, the interactive agency of the Chicago Tribune. Cowan has 19 sales reps using the tool for small and large accounts, with plans to hire ten more. more

Local media companies that dominate their markets and attract millions in advertising dollars often hit a creative block when it comes to marketing their own company. This is true even for their fastest growing revenue stream - sales of digital products and services - that needs marketing the most. This may seem counter-intuitive, but it's also true. Here are seven reasons why media fail here - and one dirt simple solution to get a handle on B2B marketing in 2014. more

Most media executives use LinkedIn to create professional one-to-one networks or research advertising prospects. However LinkedIn can also provide inbound leads for workshops, contest sponsorships, and new product launches. This report shows how to set up a program using sponsored updates, how to create a content schedule, and converting likes and follows into leads, and other practical tips. more