Marquee Magazine's partnership with Spingo's mobile first events platform turned a cost center into a revenue stream. Spingo has signed several large prestige accounts: KSL.com, part of Deseret Digital Media, and the San Diego Union-Tribune. Find out how the platform works, results, and our take on this entry into the events space. more

Belo Interactive Group's partnership with Datasphere includes a local events platform and telesales of neighborhood businesses. Results are tracking an estimated $500,000 plus in annual revenues. While traditionally partnered with broadcast sites like Belo, The Gannett-owned Arizona Republic is also testing the partnership in 17 neighborhood. Here's how Belo's program works, including price points, sales organization, platform and metrics. more

Creative Circle Media Solutions, a leading provider of innovative and custom media web software, is looking for additional PHP programmers to grow our team. We're a small, smart and creative shop … more

This case study shows a successful native advertising strategy that WSPD-TV, in Paducah, Kentucky, used to capture big dollars from health care companies: A turn key health site with some localized programming serves the community and attracts major sponsorship dollars. Included is an overview of both of their successful healthcare marketing programs with estimated sales of more than $250,000, and how they work together.. Find out how sponsorships are sold and what sponsorships including, with examples of promotions and lessons learned. more

A Federated Media-owned radio station group in Lake County, Indiana has created a daily video newscast powered by radio promotions but distributed largely via Facebook and by text to mobile phones. The popular newscast landed a mid-to-high five figure sponsorship from a local auto dealer. Here's how the newscast was put together, including equipment, staffing, promotions, format and results. more

We reviewed dozens of well established Restaurant Weeks from around the country to come up with this list of Twelve Ways to build Restaurant Week revenues. Learn from the best from around the country, with examples, screen shots, downloads and summaries of useful trends.Just a few of these ideas could double traffic and revenues. Included are ways to improve the quality of the brand, sell more sponsorships; create tiered packaging, contests that dove tail with your event goals, and many more field-tested strategies. more

From San Diego to New York City, every large market has a resturant week promotion. However many small markets are also launching this event which is relatively easy to produce and ideal for a small staff. Unlike a "Taste of" event in a conference center, Restaurant Week leverages the community. The promoters do not have to pay for and staff a venue and restaurants are happy to have the foot traffic inside their own establishments. Civic organizations will also help sell and co-promote what is perceived as a community service. There are also side benefits: The media builds good will with the restaurant community, shows restaurants the power of the media's advertising, and develops a "foot in the door" for longer term marketing relationships. Below are two case studies of small newspapers whose first restaurant week was well worth the effort; how they created the week on a shoe string, and how it fits into their longer term strategy. Included is a check list for launching an restaurant week in your market. more

Wedding contests collect highly valuable and hard-to-find names of current brides and are especially valuable  to expo producers and local merchants.  Contests also can provide content for … more

Draper media-owned WCTV.TV brought in $30,000 in a ten day sale of its new weddings site. Here's a look at the site one year later. more

Company: Chattanooga Times Free Press Market: Chattanooga, TN Key Executives: Jason Taylor, President; Angela Doggett, Marketing Events manager; and Lyndsi Sebastian, Marketing … more