Create a Bridal Expo that trumps the out-of-market competition using the media company's natural advantages. Based on a 150 booth event produced by the Chattanooga Times Free Press, this case study details event from start to finish, including categories for vendor prospects, how to select a venue, which sponsors you will need to succeed, keys to great entertainment, why vendors sign on the spot, how to organize staffing, a complete day before and day of checklist, vendor package and contract, booth space diagram, how sales are organized and the secret sauce to make your event turn booth vendors into long term customers. more

The nine zoned UGC sites of The Denver Post's YourHub bring new SMB advertisers as well as volunteer contributors who cover the stories the Post's severely-downsized staff can't tackle. Here's how the model works, including more

Creating $25,000 in profits from a spur of the moment editorial project requires a nimble company, good idea, and sometimes as in this case, a great third party that did much of the work. This case study on a turnkey Breast Cancer Awareness promotion also shows some great sales chops using simple web-based tools to turn on a dime. more

There were ten different kinds of digital marketing service agencies created by media companies by 2012. Here's a list of all the variations with links to case studies on the companies that have deployed them. All have been successful, however, the most successful is clearly not just selection of the right products, but also determined by the organization involved. Use these models to identify opportunities and clarify concepts. more

LocalMediaInsider looked at 15 successful start-ups of digital services for this report. Included: Why media are starting agencies, What kinds of services to select, Realistic revenue … more

Seminars educating local merchants about social media are by far the most effective method of signing up merchants to new, in-house digital services offerings. Here's how to hold a great workshop, including how to market it, where to hold it, what to cover, a sure-fire way to get attendees to stay and sign up for a follow-up appointment, countdown planning calendar and workshop checklist - all from a media partner that has held workshops for 5000+ merchants. more

One viable option to start-up selling in-house digital services is using a turnkey provider. A number of advantages include speed-to-market with a rounded group of services and products, in-marketing training and hosting of workshops and the ability to create a true "needs-based" approach right away. This case study shows how one small marketing company, Kenosha News in Kenosha, Wisconseom, population 100,000, has deployed a turnkey partnership. Included: Pricing and packaging, vendor used, components offered and results to-date, $25,000 in new monthly revenues. more

MediaProwler, a company formed by the Washington Suburban Press Network, was named one of the fasted growing private companies by Inc. Magazine in 2011. Today the association generates $150,000 each month in email marketing list rentals and services for advertisers across the U.S. Here's how the company put together its program, including acquiring opt-in lists, rental policies, pricing and packaging, and partnership opportunities for other media groups. more

The McClatchy Company is a digital leader and the latest to launch a digital services agency. Branded as ImpresLOCAL, the agency uses some of the media's existing competencies as well as adding new services. This case study includes products and services with third party vendors, pricing and packaging, go-to-market sales strategy and early results. more

Small local events are among the most interested in print ads - and increasingly underserved by shrinking the shrinking news hole. This creates a revenue opportunity for local media who can create an promote self-serve channels for events. This case study looks at how the Cleveland Plain Dealer monetized its formerly free events listings, including pricing and packaging, promotions, platforms used, dates run and results to date. Suggestions for other self-serve and distribution options are included. more