Social Radio adds an option for creating interactive programing and new internet-only formats. Its first partnership is Federated Media, which has two pilot stations still in beta mode. Here is how the technology works, demo, the business model, and how the platform compares with Pandora and iHeart. more

LIM has confirmed outstanding results from launch of a rich media ad unit from Broadcast Interactive Media. A two-day launch sales of a new ad unit in each of three markets generated $100,000 plus. CTR's are much higher than other rich media units. Here are two case studies, with promotional materials, pricing and packaging, launch tactics and resources required. more

WCHL.com has a unique community site and business strategy that go outside the box for a typical radio station website. The results are in: 25% of the station's revenues now come from digital sales, after just one year of starting to sell digital products. Here's how they did it, including content on the site that engages the community, pricing and packaging, sales organization and a copy of the rate card. more

The Chicago Tribune has started new businesses to replace classifieds revenues lost over the years. An in-house employment agency targeting a multi-million revenue stream is on track. The Tribune Company's LA Times also launched a pay-per-sale real estate initiative in June, 2012. Here are strategies, personnel required, pricing and initial results for both initiatives, from Eddie Tyner, Vice President of Classified Marketplaces at Tribune Company. more

A big "ah hah!" moment for one local media company came from realizing - and leveraging - huge merchant interest in pay-per-lead and pay-per-sale advertising. This case study from the Dallas Morning News was presented at NAA's MediaExchange, 2012, and includes technology partners used, types of businesses most likely to engage and potential revenues and performance metrics. more

Here are 21 tried and true tactics that increase incremental revenues from selling Facebook contests. Included are tips for creating sales packages, how to create a quick, cost-efficient contest that delivers top results for merchants, the best way to train teams and more. more

To find best strategies for Facebook brand pages, we surveyed more than 50 Facebook pages from radio, television and newspaper companies who are digital and/or social media leaders, and picked the best examples. This report covers the good, the bad the the ugly for using tabs, creating covers, updating the page, profile pictures, and contesting. more

Local businesses know they need social media and there is intense interest in how to create an audience development and engagement plan. Enter the new "agency-style" Facebook experts and custom-app resellers at local media companies. Early to market with some serious home-runs under its belt is Lee Enterprises. An initiative led by Tim D'Avis, Director of Digital, at Quad-City times and a team of new social media sellers, has garnered 250 customers in six months company-wide, and media sales for single contests in the $5000 to $15,000 range. Here's how they put together their plan, with three fan-building successes in the auto, pizza and casino industries. more

Looking for a contest with multiple sponsors from the salon and beauty industry? Here's a great "makeover" contest that should go in the tool-box. more

Interested in a "Fan of the Day" promotion? Here's a great one from ABC7 in Los Angeles. This simple Facebook/on-air promotion can also work for radio and print media, however, television has the the most cache. Here's how the contest works. more