Local media are deploying larger and more interactive ad units for premium customers. A variety of inexpensive platforms make these ads efficient to build and sell. This report gives a full break down of what's available, strengths and weakness of each and a to-do list to get started selling the new units. Included are the six IAB Rising Stars, social media ads,and how to get into the game. more

Does your company settle for incremental digital growth rather than transformational change?  How do you know if your company is achieving its objective, or running in place?  According … more

Text alerts are increasingly popular with audiences - especially in areas with extreme weather. Here are key reasons to start-up a text alert program, most popular categories, how to integrate with email, and ways to monetize. Included is a case study on a radio station that signed up, literally half of the population in its county, how to choose a vendor, a recommended vendor, how to sell sponsorships and who is buying them. more

Just getting started? These ten basic steps to a winning strategy mobile are gleaned from the smartest sellers of mobile advertising in 2012. They boil down product, pricing, packaging, sales teams and target accounts, and partnerships. A lot of moving pieces, but this is what makes good programs work. more

Maryam Banikarim, CMO, Gannett Corp Inc, is in charge of helping transform a local media company its 83 daily newspapers, 23 TV stations, and digital media assets that include PointRoll, ShopLocal and CareerBuilder. Hired in 2011 to help the multibillion-dollar company tell its story of transformation, she shared these nine powerful ideas that transform companies at the 2012 LocalOnlineAdvertising Conference. more

Everything you want to know about seasonal deals stores: The top four revenue producers, top selling themed-store, examples of great offline promotions, complete calendar, with revenue numbers attached. This report is all you need to create a calendar or seasonal stores that increases monthly revenues by 30 to 40%. more

The latest local media company to create an inhouse agency, Holden Landmark Company, is a small company with four weeklies and a monthly and just 45 employees. The initiative, Kelley Square Communications, started in January 2012, relies on reorganizing internal staff and outsourcing a variety of services. This case study shows how they did it, with vendors used, and early clients and revenue estimates. more

Over the last few months, we've been asking what new technology partnerships members are having success with. Hands down, daily deals and contest sales are generating the most revenues, and the top recommended vendor for both is SecondStreetMedia.com. Here are four more opportunities from vendors recommended by LMI or its members: more

One local weekly has built a ticketing platform and entered the ticketing business, harvesting $250,000 its first year, a number it expects to triple in 2012. Here's an analysis of a major new opportunity for local media. more

E.W.Scripps Company has taken the lead in building fan bases at its television stations. Some stations have goals to acheive 100,000 fans. Plus, fan building is monetized by selling large scale Facebook contests- often five figures or more - to major advertisers. This case study looks at Scripps' social media strategy, including how it develops an audience of fans and approaches sales of contests with several examples. Learn from the experts,with these ten steps to creating and monetizing a cutting edge social media strategy, including tools and resourcs. more