NextMedia 360 is the name of Next Media Group's interactive services division for 40 plus radio and outdoor properties across the U.S. This case study looks at how the division was put together, core products offered, platforms and technology partners, corporate staffing and selling organization, products and pricing. Included are results so far and lessons learned. Essential reading for local media considering how to offer digital services. more

This 30,000 circulation daily newspaper is projected to earn $42,000 annual incremental revenue after creating a home-grown database that has opted-in to 25 categories of information. Here's a step-by-step analysis of how to grow targeted emails and monetize the program with upsells to advertisers. more

For local media building engagement with key audiences, such as young families, live streaming high school sports is an inexpensive option. The Houston Herald found that this initiative had the most community response of all their digital initiatives. Here's a step by step "how to" for live streaming high school sports on a budget, including the software and hardware required, finding announcers and selling advertising. more

ABC27TV in Harrisburg, Pa. launched what may be the first web-based local app store of its kind in July by-passing the iTunes. The company is able to create and sell custom apps to local merchants and promote them on the AppsolutelyPa. Here's how it works, packaging ideas, technology partner, costs, and results so far. more

A few local media companies have developed browser-based apps that bypass the Apple store. This technology allows media to go direct to users and let them save an app to the home screen - without the Apple store download. The Columbia Daily Tribune put this approach into action with their first iPad app. This report looks at how they did it, advantages and disadvantages of the technology, screen shots and a URL to see how the app works from a desktop browser, ad unit strategy and more. more

We surveyed the best samples from 50 digital media kits of local media companies to showcase the best samples. From these samples, These 20 actionable tips on building a great digital media kit are the result. Use these to improve how your media kit can be utilized by sales representatives and marketers. more

Shaw Media tested Google Consumer Surveys in one of its markets, generating some early metrics on just how much this partnership is worth. Critics say embedding the surveys gives Google access to at least aggregate data. Local publishers like Shaw contend there is no data on individuals released, and the incremental returns are worth it. Here is the case study and revenue metrics from the first 30 days. more

An additional source of passive revenues from Google Consumer Surveys is enough for some local media companies. But in Civic Science's poll allows local media to keep and sell local consumer data. Here's a comparison of the two partnership opportunities. more

Two companies - ClickFuel and Taponix - have taken the lead in combining analytics from multiple products into a single dashboard. Local media sales forces can use these dashboards to create post campaign recaps more easily, or allow advertisers to track all their digital initiatives - including banner ads, reputation management, mobile, Facebook, their own web site and SEM buys - in one place. In this review, we compare platforms including screen shots of dashboards, key differences, pricing and products integrated. more

Here's how Federated Interactive is growing sales of streaming and other digital products from infancy to a significant profit center. Included is a One Day Sales package for streaming, with resources, pricing and packaging. Also in the playbook: banner sales, text programs, Facebook sales, and new digital-only radio channels. Also find a list of technology partners which make these initiatives work. more