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574 results total, viewing 91 - 100
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Margins are thin, and most of the money goes to Google. However, media companies successfully selling Google AdWords claim it's not only worthwhile, but also "foundational" to digital agency services. Here are ten tactics to make your Google Adwords sales ar profitable from day one. These tactics comes from Amie Stein, Training and Development Director, Local Media Association and key media AdWords sellers at the 2013 Digital Agency Summit.
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Alisa Cromer
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12/4/13
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One of the best ways to generate leads is a survey attached to a simple sweepstakes or other contest. Here's an example of how to create a simple giveaway that generated 30 hard leads for an auto dealership, Quad City Ford, in Davenport Iowa, created for them by the Quad City Times.
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Alisa Cromer
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7/16/14
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For people in the media business, word choices are our stock in trade.
Being fully immersed in digital media, however, means that our very language is moving around. I still need to change the word "online" to "digital" in my site's slogan.
And then there is the issue, when writing about vendors and technology partners, which is which? The word "vendor" or "supplier" implies a kind of hierarchical relationship that is no longer applicable. "Technology partners" is too long to fit in a headline (or a nav bar in the case of this site).
So for this week's report, I used "Twelve recommended vendors" from JRC, though the word vendors is "code" for the companies you want to partner with.
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7/14/11
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Merchants are more interested than ever before in ROI. In fact, a BIA Kesley survey shows they are planning to increase spending in digital marketing, but in fewer channels - keeping those that show measurable results and cutting out those channels that do not. Use this quick list of measurement tactics, shared by Amie Stein, Director of Training and Development at Local Media Association at the 2013 Digital Agency Summit, and turn them into ROI estimates.
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Alisa Cromer
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12/4/13
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Eight great ideas we learned from all entries and nominations at the 2017 Top Ads Awards - Programmatic, sponsored by AdCellerant, are included in this report. Print it out for the sales team and look for an email on the webinar, November 29.
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1/11/18
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Deseret Media's KSL.com launched their department in January, 2010. Today the department employs 19 part-time people in telesales people billing $240,000 a month in sales of digital media, with the average sale of just $260. This case study explores products, pitches, hiring practices, compensation, and management.
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Alisa Cromer
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7/19/11
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Concerned about sustaining the daily pace and organizational strain of a daily deal program? What about a weekly deal? DiscoverSD.com's Insider Hook Up does exactly that. After five weeks of a weekly "deal" the program is a solid home run, in spite of having Groupon, Living Social and SignonSandiego.com - all major daily deal players, in its market. Here's how the site carefully differentiated itself, acquired great deals, established a brand and scored a profit in just 5 weeks. (Note: This site was acquired by San Diego Union-Tribune in early 2011)
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Alisa Cromer
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9/14/10
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After slogging through the management-intensive world of telemarketing last week, it's about time for a pizza contest.
There's nothing like the staid, uber-dignified Washington Post Company trading pizza for e-mail names and, well, having fun doing it.
This week's report is not only free of personnel issues (at least on the media side) but we have to report things like "prepare your merchant for too much success" under "lessons learned." Capital Deal's pizza contest report was only held up by a day due to "customer service" issues that happen when, like, more than 100,000 people are asked to use a promo code.
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7/17/11
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Vendor and sponsorship packages differ according to whether the event is an expo, banquet, luncheon or other kind of event.
However, best practice is to bundle together the assets into simple packages with multiple tiers. Here are some examples of how to do it from top local event producers.
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Alisa Cromer
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7/1/14
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Find out what really works in local programmatic from winners and nominees of Top Ads.
Join us November 29, 1 p.m. EST for a fast-paced 30 minute webinar full of actionable tactics as we recognize the TOP AD Campaigns and best sales ideas for local programmatic from winners and nominees. You'll learn field-tested ways to address client challenges and deliver top results in a variety of categories
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11/21/17
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