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574 results total, viewing 81 - 90
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The St. Petersburg Times is launching a new, paid, press release site today that has a lot of potential. Businesses already pay to submit releases to PRWire, and a local service makes even more sense, because of the SEO value. Here's how it works, with images, vendor contacts.
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Alisa Cromer
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8/30/10
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How many local business websites fit on the head of the pin? That is, metaphorically, the first page of Google?
Answer: None.
This theory, posed by Trevor Sumner, president and co-founder of LocalVox Media, at the 2013 Digital Agency summit caught our attention.
So we decided to take a good look.
It's an important question: Most searchers (70 to 90% depending on the survey) prefer to select a merchant from the results that show up on the first page and a full 43% click on the first listing (also depending on the survey, of course).
We searched a few categories in St. Petersburg, Florida, a medium size city of about 500,000 people with a healthy small business community, to see what happened.
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Alisa Cromer, editor
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11/25/13
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How would your team drive sales of a brand new apartment complex with rents of $3000 to $5000 and waterfront views? Hubbard's team took up the challenge and drove more than 4000 conversions for the company. Here's how they did it.
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1/11/18
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Marchex is signing up local media companies to resell it's new "reputation management" software to small businesses who want to keep track of what's being said about them online. Here's how this compares with ReachLocal's new reputation management product, Cloud Profiles.
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Alisa Cromer
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2/26/10
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The Bangor Daily News' newly consolidated sales team retrained and launched its digital sales using a step-by-step approach starting with simple SOV packages, and "sold out" the first 20 packages in two weeks. Here's how the team, which included Online Sales Manager, Nicole Stevens, and Consultant, Jane Bogue, put the initiative to work.
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Alisa Cromer
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9/8/10
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Vendasta, recently named in the Profit 500, by Canada Business magazine as one of the countries fastest growing companies, has a team of 16 marketers generation more than 1000 leasds a month. Here's how they do it, and what local media companies can learn.
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10/17/17
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Most print organizations I talk to are frustrated on one level or another by sales force issues; in particular how to inspire service-oriented sales representatives to get interested in their customer's digital needs and sell customized solutions.
I was reminded again last week of the importance of starting out by keeping it simple: BangorDailyNews.com launched a sales effort that "sold out" its first 20 packages in two weeks - starting from scratch with print-only sales representatives who had never sold online advertising before.
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9/8/10
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I go to a lot of conferences.
What I follow-up upon as reports for this site are ideas that are immediately usable.
But often there is a concept or a theory that I find quietly nagging at the back of my mind.
In the last few weeks, I've found myself pondering many of the ideas that were raised by Gatehouse Media president and COO, Kirk Davis, (featured in this week's two reports) at the SNA/Blinder Revenue Summit.
As usual, I've summarized his "step-by-step" plans to be passed along as executive briefs (one of my members who couldn't find her password last week, needed the set of hiring questions for telemarketers before an interview she was conducting in ten minutes...that sort of thing).
But some issues are difficult to address meaningfully in a "how to" or a snapshot because they emerge from amorphous areas and moving targets; no one pays for a site that warrants only that the subject is confusing and unresolved. One of these areas is the human infrastructure within our companies.
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7/6/11
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Rules for having a great daily deal launch are quickly emerging, and here is our list of cutting edge best practices compiled from interviews with Deal Current President and Co-Founder Patrick Dillon and from case studies in the market.
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Alisa Cromer
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9/14/10
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Quick, create a list of all the accounts who are spending $5000 a month in your market.
If this doesn't phase you, now try figuring out the last time they had a real needs analysis with a sales representative.
No problem?
Ok, lets move on... was that sales representative equipped to create a competitive multi-media plan?
How are we doing?
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9/22/11
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