Browse
574 results total, viewing 51 - 60
|
Looking for a simple way to monetize and reinvigorate a dining guide? Pottsmerc.com created online video profiles for its advertisers and gained significant incremental revenues. Here's a quick case study on how they did it, including how ad sales people can shoot videos, pricing the multi-media package, and how they handled "paid versus editorial" content online.
more
Alisa Cromer
|
9/1/11
|
|
When Kurt Christopher won LocalMediaInsider's TOP AD we asked him a few questions about how they acquire new programmatic business. Here's what he had to say.
more
5/5/17
|
|
Leading media software development firm is looking for freelance and full time programmers capable of working in a LAMP environment. Knowledge of newspaper or media industries a plus.
more
2/8/10
|
|
The Pottstown Mercury may serve a small community but in December the town is alive with Holiday events and Christmas tree sales at local farms. Online sales manager, Jared Semet created a new kind of holiday guide, by showing merchants with holiday-oriented events on a hand-drawn map. Here's how the map was put together, what made it work so well, merchant response and revenues from 2010.
more
Alisa Cromer
|
8/31/11
|
|
A native marketing on the New York Times brand studio is another smart move by Tito's Handmade Vodka and points to a winning formula for ambitious local brands: Partnering with a local non-profits to create trendy, sharable stories.
more
7/24/17
|
|
Sometimes the most telling part of local advertising trends is how fast they are changing.
One number in a recent survey stands out: 76% of local advertising prospects said they would run online advertising in 2011.
What's interesting about this figure, is that it's up from 64% four months earlier.
To be fair, I've flipped the numbers around a little: The actual question was whether businesses would NOT advertise online this year, including banners and directory listings.
As of January, only 36% of businesses said they would not advertise online this year. In the new report to be released shortly, that number shrank to 24%. The question was asked of 9000 businesses in Borrell&Associates Local Advertiser Report.
more
6/7/11
|
|
A store selling scooters in Denver went from "dormant" advertiser to Top Ad winner for outstanding results in a multi-media campaign sold by Bert Ross at Westword, a City Weekly. Find out how they did it, including the programmatic buy, front-loaded schedule and results from each element.
more
7/26/17
|
|
We took a look at a well established stand alone local sports site that is generating $40,000 a year in Brazos Valley Texas. The editorial formula relies on extensive coverage of university teams. Here are the basic elements of the site, Aggie Sports, and revenue sources.
more
Alisa Cromer
|
9/8/10
|
|
Digital First Media was one of the first print companies to give video cameras to sales reps and reporters. But what kind of training do sales people need to use the devices in the field? At the Pottstown Mercury, video sales projects range from multi-media dining guides to Bartender of the Year Contests. Jared Semet, Online Sales Manager, shared this video starter kit.
more
Alisa Cromer
|
6/8/11
|
|
For media agencies selling findability packages, Local Market Launch offers an up-sell worth considering. Here's what the product and service is, strengths and weaknesses, pricing model and our recommendations. This company is an Editor's Pick.
more
Alisa Cromer
|
11/25/13
|
Latest Stories