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574 results total, viewing 41 - 50
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2/8/10
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There were a number of great revenue ideas at last week's SNA/Blinder Revenue Summit which we will be posting on this site. Here's a quick overview of key take-aways.
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Alisa Cromer
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5/26/11
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Pellentesque augue neque, tincidunt id ornare et, pulvinar non massa. Phasellus commodo augue laoreet lorem congue iaculis. Fusce fermentum magna eu ligula blandit non lacinia mauris consectetur. …
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2/8/10
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A significant source of revenues is woefully overlooked by most local media companies: User-generated, or transactional, revenues.
It seems foreign to our banner-centric business models.
But in reality user-generated transactions are very similar to the revenue streams classifieds used to provide. As Pat Scanlon, Director of Interactive at the Pittsburgh Gazette told us, "Readers used to pay $2 here, and $5 there to place a classified ad in a print product."
Scanlon is hard a work engaging those users in making adding numerous small transactions.
This week we explore a number of these revenue opportunies.
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8/21/10
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Hubbard Broadcasting's local TV station KOBTV has been selling programmatic advertising using features of AdCellerants platform including microproximity targeting. Here's how a home remodeling company created a campaign to support dozens of locations across multiple states.
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7/24/17
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Pellentesque augue neque, tincidunt id ornare et, pulvinar non massa. Phasellus commodo augue laoreet lorem congue iaculis. Fusce fermentum magna eu ligula blandit non lacinia mauris consectetur. …
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2/8/10
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ABC27TV in Harrisburg, Pa. launched what may be the first web-based local app store of its kind in July by-passing the iTunes. The company is able to create and sell custom apps to local merchants and promote them on the AppsolutelyPa. Here's how it works, packaging ideas, technology partner, costs, and results so far.
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Alisa Cromer
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9/26/12
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Top Ad Winner, Daniel Anderson of Hubbard Radio in Minneapolis, helped a local hot tub dealer to target attendees of a Home Owners show using an online-only campaign with micro-proximity targeting. The company sold more hot tubs than they had at the show in previous years. Use this idea for any business who attends ─ or used to attend ─ large conferences as part of their marketing strategy.
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6/12/17
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Leading media software development firm is looking for freelance and full time web designers. Strong portfolio and experience required. Knowledge of newspaper or media industries, New England …
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2/8/10
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User-generated revenues may become the annuity that classifieds used to be. Director of Interactive at the PostGazette.com, Pat Scanlon, is leading the charge: “We’ve neglected this category for 15 years." Here are his top four initiatives that promise to yield at least six figures each, plus five more, with vendors suggested. Understanding this source of new revenues is one key to creating a successful local media business model.
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Alisa Cromer
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8/22/10
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