Browse
574 results total, viewing 11 - 20
|
There are a variety of weather maps available for small media sites. In response to a reader question, we did a quick comparison of the options, looking at major functions, price, ability to place ads and keep a local brand. A couple of winners emerge.
more
|
|
As companies plan five year models, user-generated revenues should be part of the mix. AllMenus.com (owned by Dot Menus, Inc.) incorporates a field-tested online ordering services for restaurant and has recently signed up with two major dailies. Here's how the model works and early results.
more
|
|
Summary: The Milwaukee Journal Sentinel's simple launch strategy - a 15% forced-price increase to print subscribers that includes digital, plus a metered model for online-only subscribers - uses a …
more
|
|
Show us the compensation system and we'll predict the behavior of the organization. Building new business models means that compensation has to be realigned. Here are seven best practices in use by sales managers having great success - more than 50% year-to-year increases - in digital selling.
more
|
|
One method of interviewing for key strengths is to use "behavioral testing," by creating a series of experiential questions. Simply put, ask the candidate to recall a specific time in which they demonstrated the quality you are looking for. Here is a list behaviorial questions for key telemarketing strengths from Cape Sales Development, a leading telemarketing outsourcing company and trainer in the local media space.
more
|
|
Find more revenue in local markets means tapping small businesses. But how? Borrell Associates' 2010 Innovator of the year, Fisher Communications has sold 1000 local advertisers on its network hyper-local sites inside its city sites. Here's how they did it.
more
|
|
Gannett-owned Fort Myers News-Press.com has not just been proactive in building digital revenues; it doubled online revenues in the last year. Their key advantage is a full blown training program including classroom style corporate university. Here are ten key sales force strategies that yielded great results, from Brian Hellman, Digital Advertising Manager, News-press Media Group.
more
|
|
The following interview is with Kurt Lozier, SVP of Dow Jones Local Media Group, which is currently testing paywalls in eight small markets. The complete case study is this week's lead item.
LMI: Looking over the data, do you find it remarkable that 50% of print subscribers have chosen to pay more to read news online, simply because you asked them to?
Lozier: The take rate was higher than we thought. Every time I read about (publishers) launching a site who say current subscribers get into for free, I want to grab the phone and call them. If you just give it to current subscribers, you don't know if it has value. Our new core product is print plus online.
more
|
|
For local media building engagement with key audiences, such as young families, live streaming high school sports is an inexpensive option. The Houston Herald found that this initiative had the most community response of all their digital initiatives. Here's a step by step "how to" for live streaming high school sports on a budget, including the software and hardware required, finding announcers and selling advertising.
more
|
|
The McClatchy Company is a digital leader and the latest to launch a digital services agency. Branded as ImpresLOCAL, the agency uses some of the media's existing competencies as well as adding new services. This case study includes products and services with third party vendors, pricing and packaging, go-to-market sales strategy and early results.
more
|
Latest Stories