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574 results total, viewing 21 - 30
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I have spent a lot of time lately thinking and speaking about paid content models. Last week I had an illustrative moment that speaks directly to both the challenge and the opportunity for local …
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Setting up a Group Deal program? Find out what it will take, revenues to expect per deal, which local businesses to approach, deal parameters, how to compete with Groupon and Living Social in your market and choosing a vendor and a worksheet on the Group Deal Business model.
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Interested in real information about products and services your advertisers would buy from your sales representatives? Ask them. Plug this simple ten question survey into Survey Monkey or another vendor, and email to advertisers and prospects.
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This report shows how PittsburghMom.com moved its conversations to Facebook and created a social media package. Included: A simple way to create a fixed skyscraper on Facebook without customizing, what's in the three social media packages and pricing, advertisers who purchased the packages, screen shots of their promotions and contests, total revenue target and lessons learned.
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Over the last few months, we've been asking what new technology partnerships members are having success with. Hands down, daily deals and contest sales are generating the most revenues, and the top recommended vendor for both is SecondStreetMedia.com. Here are four more opportunities from vendors recommended by LMI or its members:
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To get the best thinking from the field on pricing methodology, we interviewed 15 sales managers of sites with at least 10% of advertising revenue from digital product and 60% sell-through rates for digital ad impressions. Here is their practical advice on pricing models that work:
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At last week's 2012 Borrell Local Online Advertising Conference the most interesting presentations touched on the need for traditional media companies to create brave, new local media brands.
For the most part, media rebranding has been about simply renaming companies as media companies, rather than "print" or "television," especially helpful for media that own both print and broadcast. Thus The Gazette became Source Media, and the trades are littered with companies dropping words like "broadcast, television" as well as "daily, weekly" and so on.
But what has been broken in the way we cover the news is not just a fragmentation of channels. It is the mediocrity of voice.
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What's an inexpensive, effective way to allow advertisers to post and update content directly on your local media site without crossing the line between news and advertising? These new ad units that allow advertisers to update information via Facebook or Twitter are yielding outstanding CTR's - three times higher than regular banner ads. Here is the case study, results, pricing and contacts.
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To find best strategies for Facebook brand pages, we surveyed more than 50 Facebook pages from radio, television and newspaper companies who are digital and/or social media leaders, and picked the best examples. This report covers the good, the bad the the ugly for using tabs, creating covers, updating the page, profile pictures, and contesting.
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We've been advocating that developing better creative solutions for local advertisers ("What's the Big Idea?") is an important part of creating future business models.
But the revenue team at Palm Beach Post is actively testing this theory with amazing results: a 90% increase in collective revenues from advertisers handled through Innovative Client Solutions in the first quarter tracked.
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