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We surveyed the best samples from 50 digital media kits of local media companies to showcase the best samples. From these samples, These 20 actionable tips on building a great digital media kit are the result. Use these to improve how your media kit can be utilized by sales representatives and marketers. more
The (Pittsburgh) PostGazette.com's PG+, members-only club, includes extra local coverage, access to writers and a discount club. Here's how refinements to the site doubled members plus two new revenue streams targeting its avid sports fans, from Pat Scanlon, Director of Interactive Media. more
Examiner.com is the tenth largest 'news' site in the country, with 22 million page views and 70,000 bloggers - all covering local topics. So how is the company planning to generate revenues? And are they worth worrying about in your market? Here are their top markets, top categories and seven revenue strategies for 2011. more
What's radio up to in 2014? If most of the speakers at RadioInk Convergence are right, the critical problem for the industry is that radio is stuck in cars, and the key challenge will be moving radio from cars to phones. Many of the speakers tried to map the problem for the audience. more
After attending the RadioInk conference this week, I did an informal survey of "take aways" from the attendees. Most had great things to say about the key note from Nolan Bushnell - founder … more
A recipe-base campaign by Hubbard Broadcasting's KOBTV for the New Mexico Beef Council using AdCellerant programmatic platform has picked up a Top Ad Award from LocalMediaInsider for its use of Native content with huge clickthrough rates and "look back" views. The campaign was so successful that it is now being copied by beef councils in other states. Use this idea for any large food supplier. Here's a case study on how the campaign was put together and results. more
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Update: LCE's E-commerce banners are now being marketed directly to Facebook users, rather than media companies. more
There were a number of great revenue ideas at the 2011 SNA/Blinder Revenue Summit, which we will be posting on this site in the next few weeks. Here are some general themes we saw at the conference: 1. Large scale cultural transformation in local media is underway - and working - in a number of organizations Several executives we've already written about here - like Deseret Media and Source Media - were under the microscope at the conference. But the good news is that there are more companies showing some tranformational backbone in the space: Gatehouse's President and COO, Kirk Davis, was especially inspiring in how he is driving recruitment into the company. The Oklahoman also has entered the group of "intentional" leadership, and a newspaper in Kingsport, Louisiana, walked us through its separate digital division that engages in the agency space. The audience was equally engaged from Dow Jones, to Black Press. SNA's Nancy Lane pointed out that in spite of Deseret's CEO's message to separate or perish, the "legacy group" (it's no longer politically correct to say "legacy" at Deseret) is fully integrated, in addition to the digital only division, to say nothing of the brilliant and JOA-run real estate brokerage promoted on their site. 2. Real transformation addresses products, training, recruitment, pricing and compensation - then accountability The days of living with inhouse naysayers is coming to an end at a number of companies. But the chicken/egg situation also means that key executive serious about transformation are aggressively addressing these other issues - product, compensation, training and organization - first. As Kirk Davis of Gatehouse Media put it, you can ask sales people to "take the hill" without a game plan and ammunition. But it's not fair. And it won't get the traction you need. more
Learn by example: The hottest categories for selling premium ad units from June's Top Premium Ad Challenge. Here is a list of seven red hot categories we found and campaign examples. Please log-in to see the report. more
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