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574 results total, viewing 61 - 70
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Premium ads provide an important digital solution: How to make display ads larger and more interactive than banner ads which deliver only a brief message. Here's a summary of when and how to sell premium ad units, from the Top Ads Premium Ad Challenge. Use this tips to help reps learn when and how to sell premium ads that deliver the best response.
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Alisa Cromer
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6/18/14
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Social Radio adds an option for creating interactive programing and new internet-only formats. Its first partnership is Federated Media, which has two pilot stations still in beta mode. Here is how the technology works, demo, the business model, and how the platform compares with Pandora and iHeart.
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Alisa Cromer
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8/21/12
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The most successful agencies were on hand to share their experiences at the 2013 Digital Agency Summit, produced by BIA/Kelsey and the Local Media Association. Here's a round-up of ten top "take aways" attendees noted at the end of the two days.
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Alisa Cromer
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11/14/13
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There were some truly outstanding entries last month for LocalMediaInsider's monthly Top Ad Contest after Impact Engine, a leading premium ad platform, added a $1,000 award and Premium Ad Challenge to the contest.
In the end, one campaign stood out from the pack:
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Alisa Cromer
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6/18/14
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Growing e-mail lists is a new basic skill for revenue-oriented local media executives. Second Street Media, provider of deal and contest platforms, trains its media partners by sharing best practices. Here are the top seven recommendations for increasing the list.
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Alisa Cromer
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6/22/11
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LocalVox turnkey click to publish marketing tools range from listing distribution to email and GPS targeted mobile ads. And they white label. So should your agency partner? Here's an analysis of what this company has and does not have for local media partners. Plus a look through the well-thought out packaging.
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Alisa Cromer
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11/25/13
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At the 2014 Radio Ink Convergence was the debate over activation of FM chips inside phones continued. Wait... an FM chip where?
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Alisa Cromer
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6/18/14
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Chris Edwards, VP of Sales and Customer service at Source Media group, had no direct background in media. But in 2009, he was tasked with organizing a multi-media sales organization (broadcast, print and online properties) to achieve 60% year or year digital growth. Here's a case study on his approach.
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Alisa Cromer
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8/28/10
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The Journal Register Company is a leader in cutting millions in costs from software by using open source solutions. So its recommendations for technology vendors are well-vetted on the cost side, and highly pragmatic. Here are a dozen "likes" from VP of local sales, Adam Burnham.
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Alisa Cromer
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7/14/11
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Last week I sent out an email about a new case study the email subject line: Do you accept Pay-for-performance advertising?
My intention was to inspire members to look further at this model, by showing how the Dallas Morning News cost-per-call and cost-per-sale programs will yeild an estimated $360,000 to $600,000 annually, in their first full year.
The question was misinterpreted by most of you; I got a slew of responses (about 20) in which subscribers merely answered "No," "No "Not any more," "No thanks," and so on.
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7/14/12
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