What's the magic combination to promote a ski resort - or any trael destination? Brianhead's campaign that included radio, billboards plus programmatic and pay-per-click went off the charts. Find out which part of the campaign scored the highest and how it was constructed. more

The Geffen Playhouse pulled out all the stops to market a new show, including targeting people while they were attending events at 766 live ticketed venues in the city. Here's what happened and how the campaign was put together. more

Not enough mobile users? Revamping the mobile strategy may be in order. Here's how the Detroit Morning News doubled its mobile usage in about six months. more

1. Define, articulate and integrate the new vision Be clear about the need for change and support efforts, even if they sometimes fail. Help managers negotiate issues like where to publish content … more

Here's how Federated Interactive is growing sales of streaming and other digital products from infancy to a significant profit center. Included is a One Day Sales package for streaming, with resources, pricing and packaging. Also in the playbook: banner sales, text programs, Facebook sales, and new digital-only radio channels. Also find a list of technology partners which make these initiatives work. more

The (Pittsburgh) PostGazette.com's paid members site, PG+, launched in September 2009. The unique membership package includes extra local coverage, access to writers and a discount club. Sports chat threads can run 400 to 500 comments long. The initiative is part of an aggressive strategy by Chris Chamberlain, president and Pat Scanlon, Director of Interactive Media, to create a new business model for the company by focusing heavily on user-generated revenues. more

LIM has confirmed outstanding results from launch of a rich media ad unit from Broadcast Interactive Media. A two-day launch sales of a new ad unit in each of three markets generated $100,000 plus. CTR's are much higher than other rich media units. Here are two case studies, with promotional materials, pricing and packaging, launch tactics and resources required. more

WCHL.com has a unique community site and business strategy that go outside the box for a typical radio station website. The results are in: 25% of the station's revenues now come from digital sales, after just one year of starting to sell digital products. Here's how they did it, including content on the site that engages the community, pricing and packaging, sales organization and a copy of the rate card. more

Whether or not to sell Google AdWords was hardly a question at the 2013 Digital Agency Summit, produced by BIA/Kelsey and LocalMedia Association. The majority of media leaders speaking in the digital services space voted "Yes, but... " Here are the cons: Margins are thin - the least of any digital service, and most of them are have thin margins to begin with. Plus media executives don't like the idea of training merchants to advertise somewherelse. But don't count out selling Google AdWords just yet. Even leaders like Chris Lee, President of Deseret Digital, consider Google AdWords "foundational." more