Interested in real information about products and services your advertisers would buy from your sales representatives? Ask them. Plug this simple ten question survey into Survey Monkey or another vendor, and email to advertisers and prospects. more

NewOrleans.com shifted its business model in 2011 to a purely tourist-oriented site and a transactional business model. This case study looks at the history of the site and current strategy, with resources and lessons learned. more

There are still opportunities for local media sites to own travel-based revenue streams, especially given their key advantage: Unique local content. The biggest key is choosing the right third party technology partner and strategy for your market. LMI interviewed a number of sites with travel products business models and available partners for this summary. more

One dramatic tactic to focus the sales effort on year-over-year increases is the use of travel incentive programs - that is, awarding trips to advertisers in return for meeting specific spending targets. The total pay-off in increased sales is well into six figures at Hudson Valley Media Group. Here's how the program works. more

The August Chronicle's metered model for paid content has paid off without affecting advertising sales. Here's a case study that in includes strategy, marketing interfaces, pricing, vendors used and results in traffic, conversions, and effect on display ad sales. more

LMI members should put this partnership on the radar, especially as an alternative to the Yahoo Consortium. CentroLift is a partnership to sell across the adnetwork created by Centro, on an … more

This program sells a templated page of 24 ads every week. Every ad has an offer and prominent QR codes that ties to a mobile coupon. The program is generating more than $70,000 in annualized revenues - just from that one page - after just a few months, and now has increased prices and a wait list. Since the codes are bundled advertising contracts, the real value of the program is in the six figures. more

Bundling video, blogging, and print with QR codes is paying off as the most successful program for Metroland in decades. In fact, the program generated $1 million in annual sales in the first three months, of its launch by ten community newspapers in York, Ontario in Canada. The program plans to have $8 million in new sales across its 100 plus newspaper sites by the end of the year. Here is a full break-down of the program. more

How are newspapers and local magazines using QR Codes to develop their brands and monetize digital services? Here are four case studies - and a few more uses - that are exemplative of four basic print strategies that using QR Codes, including initiatives from $100,000 to $1,000,000 in first year revenues, including all media in the package. This report shows how to launch QR codes in your market, add them to campaigns, and integrate with SMS, based on successes in the field. more

These pros and cons - and do's and don'ts - of using QR Codes are based on field-tested experiences from local media companies, including print and broadcast as well as advice from mobile experts at Centro. Before launching a QR code initiative, understanding these do's and don't will save time, money and resources. more