LMI's surveyed members to find best local uses of QR code looks at how radio and television stations to create edgy promotions and build revenues. This report looks at two companies we found with the most experience in this sector, CBS radio in West Palm Beach and Entravision, a group of Hispanic radio and TV Stations, plus one talk show host who uses them onair. The full report also shows numerous visual examples and resources. more

Looking for a simple way to monetize and reinvigorate a dining guide? Pottsmerc.com created online video profiles for its advertisers and gained significant incremental revenues. Here's a quick case study on how they did it, including how ad sales people can shoot videos, pricing the multi-media package, and how they handled "paid versus editorial" content online. more

Often, what seems like a difficult technical problem early on is actually easier than it appears. We've seen a number of executives build software only to find out later there are plenty of ways to do it for free - or at least cheaply. Here's a quick list of technologies local media companies should have in their toolbox. more

The Pottstown Mercury may serve a small community but in December the town is alive with Holiday events and Christmas tree sales at local farms. Online sales manager, Jared Semet created a new kind of holiday guide, by showing merchants with holiday-oriented events on a hand-drawn map. Here's how the map was put together, what made it work so well, merchant response and revenues from 2010. more

Several of the ten top football contests produced on Second Street Media's platform generate top dollars from sponsors. However, generating $45,000 to $100,000 from a contest is not as easy as it looks in a case study! The devil is in the details, and these kinds of numbers are usually at least second year. Use these tips to focus in on details that make contests a success. Includes a list of potential sponsors. more

At a recent media conference, several media executives passionately vouched for personality "assessments" of all employees and new hires. We followed up with a look at how they use tests and their favorite test suppliers. more

Deseret Media's KSL.com launched their department in January, 2010. Today the department employs 19 part-time people in telesales people billing $240,000 a month in sales of digital media, with the average sale of just $260. This case study explores products, pitches, hiring practices, compensation, and management. more

The Journal Register Company is a leader in cutting millions in costs from software by using open source solutions. So its recommendations for technology vendors are well-vetted on the cost side, and highly pragmatic. Here are a dozen "likes" from VP of local sales, Adam Burnham. more

Kirk Davis, CEO, Gatehouse Media, is tasked with transforming a group of 300 newspapers many of them in very small cities that sprawl across the east coast of the U.S. What does he think about first? People strategies. Here are ten take-aways from his talk at the SNA/Blinder Revenue Summit, on people: Hiring them, firing them, changing them. more

What happens when 300 local newspaper publishers are required to personally ask their ten top advertisers the same questions? The answers inform strategies and sales pitches, and help transform leadership. Here is how the project worked, and the answers they got back. more