Train the sales team to sell around text-marketing campaigns by looking for great co-promotions that add traditional internet and media. SMS campaigns for small businesses rely on massive amounts of data collection - they need help from media. Here are seven ways to turn this rapidly growing trend into profitable relationships. more

For the 2010 PNA conference, we updated a number of revenue opportunities mentioned previously on this site. Find out how many press releases PRLink, a software created by Creative Circle Advertising Solutions, is selling on TampaBay.com and how EBay responded to BooCoo Auctions undercutting its pricing. more

As companies plan five year models, user-generated revenues should be part of the mix. AllMenus.com (owned by Dot Menus, Inc.) incorporates a field-tested online ordering services for restaurant and has recently signed up with two major dailies. Here's how the model works and early results. more

This sales drive at Journal Register is enterprising in its shere simplicity: $94 a week packages generated $740,000 over a period of one month across multiple markets. Here is the anatomy of how the packages were structured the sales drive put together by Blinder Group. Update: This drive has now yielded more than $1 million in new contract revenues. more

In the past year, Valpak.com, owned by Cox Enterprises in Atlanta, has entered the mobile coupon market in force. A pop-up window collects SMS opt-ins from every digital visitor. more

Inn 2010, Freedom Interactive was chosen by Borrell & Associates as one of the "best of the best" newspaper adoptions of mobile technology. But this was not always the case. Doug Bennett, president of Freedom Interactive, says that two years ago Freedom was "in the back of the pack" of newspapers developing digital and mobile products. The sharp decline in revenues in 2008 motivated the company to be more aggressive. This case study outlines their plan and results so far. more

Borrell executives Gordon Borrell, Peter Conti and Colby Atwood ended the 2010 Local Mobile Advertising Conference last week with a slightly fiery “Five things to do next” for those ready to tackle winning the mobile space. We've reprinted their suggestions with permission here. more

When Harvard academic Clark Gilbert helped create the Newspaper Next project, making recommendations on how newspapers should deal with disruptive change, not many media companies took his advice. But in 2009, he left Harvard to take a job as CEO of Deseret Media and put his theories to work. Since then KSL Mobile has become the fourth largest media site in the state and digital revenues have increased 60% year over year. Here's a break down of his strategy. more

As audience attention shifts from computers to mobile devices, advertisers will follow. Brush up on your knowledge with 15 things to know about mobile advertising today, from the Borrell Mobile Advertising Conference. more

Gannett-owned Fort Myers News-Press.com has not just been proactive in building digital revenues; it doubled online revenues in the last year. Their key advantage is a full blown training program including classroom style corporate university. Here are ten key sales force strategies that yielded great results, from Brian Hellman, Digital Advertising Manager, News-press Media Group. more