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One media executive in Omaha, Nebraska is challenging Groupon's dominance in his hometown. Pat Lazure, president of World Herald Interactive, has a late start with just 36 daily deals under the corporate belt. But the same deals are selling as many vouchers with his program as they have with Groupon's and his daily grosse revenues from the program are averaging $3000 so far. Here's a step by step of his month old daily deal launch, including new metrics, revenue projections and his insights about running the program. more
Advertiser churn - the number of advertisers who do not continue with your company - is notoriously difficult to track.  Are they just "taking a break" or "seasonal" as the sales rep contends? more
Sales of a a package of pure digital products and services rolled out this summer at Morris Communications-owned Jacksonville.com. This report looks at the four components of the SoLoMo package; marketing materials; sales strategies; critical vendors and customer support. The program generated immediate interested and about 100 sales across three markets in the first months. more
Boo Coo launched on June 21 with 1700 items, mostly from employees and friends of its 300 media partners. With 80% of U.S. residential zip codes left, the question for local media companies remains: Does this model have legs? Here is a brief overview of the upsides and downsides of the partnership as we see it. more
Create higher dollar campaigns using an agency-style sales approach. Here are key lessons learned from The Palm Beach Post. more
When I think of the role of publishers today why am I suddenly reminded of a certain movie about a professor who accidentally shrinks his kids and his neighbor's kids to 1/4 of an inch with an electro-magnetic ray gun? more
Company: Chattanooga Times Free Press Market: Chattanooga, TN Key Executives: Jason Taylor, President; Angela Doggett, Marketing Events manager; and Lyndsi Sebastian, Marketing … more
On the spectrum of directories that include user-generated content, Wimgo is one of the most advanced. Wimgo doesn’t just use Facebook instant-connect to capture user-information, it also uses integrate people’s Facebook likes and their friends likes with business records in the directory, providing a key advantage over other recommendation sites like Yelp. Here's how they did it, and our take on this as a partnership opportunity. more
Four mega-trends emerged from the ballrooms and hallways of the Key Executives Mega-conference last week. And all of them underscored the decline in marketing importance - or at least growth of the banner ad as a business model. While previous conferences focused on how to get a 60% sell-through, the most interesting speakers this year were more likely to refer to banner ads as interruptive, while pressing on to more interesting opportunities: more
We've come a long way since the idea of separate business units was first articulated. The idea was fielded - and largely ignored - by established media years ago, first by the "Newspaper Next Project" and then by Borrell & Associates who have made it their mantra. In reality it is clearly impossible to build a new company that takes advantage of disruption in the marketplace, and so on, from inside the organizational structure of the old one without a separate business unit. But the original idea infiltrated its way into established media in pernicious ways - and that is one reason why it was not adopted faster, even though the research was there to be had. more
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